Smart Data Collective

AUGUST 23, 2023

Big data technology has rapidly changed the state of modern marketing. One of the biggest ways that brands are using big data is by optimizing their approach to trade show marketing. One of the benefits is that data analytics helps measure the ROI of trade show marketing more effectively.

Big Data 81

Big Data ROI Marketing Advertising 81

Smart Data Collective

MAY 17, 2023

And although artificial intelligence is a useful tool that can extend one’s work and capabilities, it must not be included too much in certain sectors, such as marketing. What can AI bring to marketing? Marketing is always changing in a matter of strategies and methods in relationship with current world trends.

Marketing 100

Marketing IT B2B Interactive 100

Smart Data Collective

NOVEMBER 20, 2022

Proper marketing and sales prospects play a huge role in improving the success rate of your business. However, digital marketing has become the major focus of marketers across all industries, mainly due to how customers interact and engage with modern businesses. How Can Big Data Revolutionize Future Marketing And Sales?

Big Data 134

Big Data Sales Marketing B2B 134

CIO Business Intelligence

JUNE 29, 2022

billion market by 2026. The insights provided by analytics “in the moment” can uncover valuable information in customer interactions and alert users or trigger responses as events happen. All interactions are digital interactions. In a business context, this is defined as an interaction. It’s no surprise.

Interactive 89

Interactive Data-driven Data Architecture Software 89

Smart Data Collective

OCTOBER 17, 2022

Email marketing is widespread, with 333.2 Email marketing is the most acceptable way to give precise customer data, but you must guarantee your efforts aren’t wasted. Using data analytics help your email marketing strategies succeed. Using data analytics help your email marketing strategies succeed.

Marketing 121

Marketing Optimization Data Analytics Analytics 121

IBM Big Data Hub

SEPTEMBER 6, 2023

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes.

Marketing 119

Marketing Strategy B2B Cost-Benefit 119

Smart Data Collective

FEBRUARY 16, 2023

We have talked extensively about some of the changes machine learning has introduced to the marketing profession. According to one analysis, companies that used machine learning in their marketing strategies boosted sales by up to 50%. How Can Machine Learning Boost Your Social Media Marketing ROI?

Machine Learning 116

Machine Learning ROI Marketing Cost-Benefit 116

Timo Elliott

APRIL 8, 2024

Marketers are being tempted to use the latest generative AI tools to create a tsunami of spam content—flooding the zone with automated social and blog posts. But the right answer is to take a step back and remember what marketing is for: to help buyers buy. This has been on my mind recently. How will that be possible?

Marketing 59

Marketing Advertising B2B Interactive 59

Smart Data Collective

MARCH 23, 2023

AI has many practical uses that can help companies improve their marketing strategies, but personalization is arguably one of the most important. In omnichannel marketing, AI personalizes and optimizes the customer experience across multiple channels. AI is essential for scaling end-to-end personalization.

Marketing 119

Marketing Sales Advertising Strategy 119

Occam's Razor

JULY 5, 2021

One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Two of the holiest of holy grails in Marketing: Attribution, Incrementality.

Marketing Analytics 148

Marketing Analytics Marketing Analytics Data-driven 148

CIO Business Intelligence

OCTOBER 17, 2023

The cloud market has been a picture of maturity of late. The pecking order for cloud infrastructure has been relatively stable, with AWS at around 33% market share, Microsoft Azure second at 22%, and Google Cloud a distant third at 11%. Here are the top cloud market trends and how they are impacting CIO’s cloud strategies.

Marketing 144

Marketing IT Cost-Benefit Enterprise 144

Smart Data Collective

SEPTEMBER 10, 2022

As a result, the market for AI technology is projected to be worth over $420 billion by 2028. One of the most important applications of AI is in marketing. AI can help automate many marketing practices and allow companies to get more value out of their efforts. Are there lines of confluence where both concepts can meet?

Marketing 127

Marketing Technology Advertising Optimization 127

BizAcuity

NOVEMBER 15, 2022

Now it’s time to discuss leveraging AI for Ecommerce marketing in various ways. AI-driven marketing is a well-accepted mandate for businesses who are digital. According to SalesForce , 84% percent of marketers today are reported to be using AI, a 186% increase in adoption since 2018. The need for Hyper-Personalization in 2022.

Marketing 98

Marketing Machine Learning Strategy Data-driven 98

CIO Business Intelligence

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

Marketing 96

Marketing B2B Experimentation Cost-Benefit 96

Smart Data Collective

DECEMBER 13, 2021

New advances in data technology have been especially beneficial for marketing. E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies. This figure will continue to grow as more online retailers discover the benefits of using big data for various purposes, such as marketing.

Data-driven 135

Data-driven Marketing Strategy Big Data 135

Smart Data Collective

JUNE 29, 2022

Big data is at the heart of all successful, modern marketing strategies. Companies that engage in email marketing have discovered that big data is particularly effective. When you are running a data-driven company, you should seriously consider investing in email marketing campaigns. That’s where email marketing can do wonders.

Data-driven 136

Data-driven Marketing Cost-Benefit Big Data 136

Smart Data Collective

APRIL 13, 2021

A robust Artificial Intelligence or AI-based virtual assistant can supercharge your lead conversion process and optimize your marketing and sales teams’ performance. If you’re looking for other AI conversational marketing platforms besides Conversica, then this guide is for you. Image source: Exceed.ai. How Exceed.ai The Exceed.ai

Marketing 131

Marketing Sales Cost-Benefit Optimization 131

bridgei2i

APRIL 17, 2020

BRIDGEi2i, a leading AI consultancy, has launched two interactive dashboards that highlight the impact of COVID19 globally across businesses and communities. Compared with other outbreaks, COVID19 is seen to have an unparalleled impact on the US markets, and as a consequence, market volatility has increased around the world.

Slice and Dice 52

Slice and Dice Interactive Dashboards Marketing 52

Smart Data Collective

JULY 24, 2023

One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Sports organizations are leveraging analytics technology to make their social media marketing strategies more efficient and improve their ROIs.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

Smart Data Collective

NOVEMBER 12, 2021

One of the best things about digital marketing is that it’s often at the forefront of the latest online technologies. As far back as 2018, a veritable eternity in the world of online marketing, over 80% of marketing organizations reported the deployment or growth of their AI and machine learning efforts.

Machine Learning 133

Machine Learning Marketing Testing Advertising 133

CIO Business Intelligence

JUNE 8, 2023

When I talk with business leaders, I often hear metaverse as a marketing focus or an innovation one; usually, it’s not comprehensive and strategically integrated with the business. Only 4% say it’ll take six to 10 years. I’m genuinely impressed that so many executives already have a plan in this space.

Marketing 109

Marketing Recreation/Entertainment Interactive Risk 109

Smart Data Collective

JUNE 4, 2021

A data-driven email marketing strategy is paramount for businesses to survive in such a competitive landscape. Surveys have shown that 73% of marketing professionals believe email marketing is essential to their organization’s success. Marketers invested 350+ million dollars in their email advertising efforts to reach 3.9

Marketing 126

Marketing Strategy Data-driven Advertising 126

Smart Data Collective

MARCH 1, 2022

More companies are using AI technology to automate their social media marketing strategies. We previously mentioned the benefits of using data analytics to make the most of social media marketing. Social media is a highly profitable way to market. This will help you boost the ROI of your digital marketing efforts. ?Twitter’s

Marketing 121

Marketing Data-driven Cost-Benefit ROI 121

Smart Data Collective

MARCH 5, 2021

Data analytics has been a very important aspect of modern marketing strategies. Digital marketing is getting more competitive with each passing day, but small businesses can still rely on a time-tested channel: email marketing. On the other hand, email marketing is very easy to get started with. billion ) uses emails.

Marketing 144

Marketing Data Analytics Analytics ROI 144

Smart Data Collective

MAY 25, 2021

How much are companies investing in AI marketing strategies? One study found that 51% of major ecommerce companies are investing in AI to automate their marketing channels. Another poll showed that 71% of marketers feel AI can be beneficial for personalization. Unfortunately, AI marketing tactics are not without their downsides.

Marketing 126

Marketing Advertising Strategy Data-driven 126

Smart Data Collective

AUGUST 19, 2021

Data is the backbone of effective digital marketing, and content is not just king; it is the entire royal family. When you combine both, you get one of the most formidable and effective marketing strategies ever. Below, we highlight how qualitative and quantitative data can improve our marketing strategy.

Marketing 132

Marketing Analytics Measurement Optimization 132

David Menninger's Analyst Perspectives

APRIL 19, 2019

The Ventana Research Value Index: Analytics and Business Intelligence 2019 is the distillation of a year of market and product research efforts by Ventana Research.

Interactive 141

Interactive Analytics Business Intelligence ROI 141

IBM Big Data Hub

OCTOBER 13, 2023

Keeping up with the volatility of the market is no easy task. Specifically, organizations that can implement more continuously aware, dynamic, and automated inventory management systems create a significant competitive advantage to increase market share.

Marketing 72

Marketing Cost-Benefit Optimization Digital Transformation 72

Smart Data Collective

SEPTEMBER 5, 2021

SMS marketing is one of the most widely used forms of marketing. SMS marketing is also one of the cheapest marketing techniques, but one with high effectiveness, boasting an open rate of 98%. How is machine learning relevant to SMS marketing? As a result, constantly engaging mobile users can be very challenging.

Machine Learning 115

Machine Learning Marketing Advertising Statistics 115

Smart Data Collective

APRIL 1, 2021

You do not stand a chance in this digital age if you operate your marketing campaign through traditional platforms. If you still roll out mass and untargeted marketing material, you will certainly not be effective. This data, in return, enables them to carve out specialized marketing campaigns targeting the right audience.

Big Data 110

Big Data Marketing Data-driven ROI 110

Smart Data Collective

MARCH 2, 2021

Big data technology has become pivotal to the evolution of modern marketing. A lot of marketing strategies have evolved in response to new insights that were made available with data analytics. Although entrepreneurs did what they could to adjust to these changes, they overlooked one crucial factor – marketing.

Marketing 130

Marketing Data Analytics Analytics Advertising 130

FineReport

AUGUST 2, 2021

Business intelligence for marketing is the application of business intelligence in the field of marketing, allowing marketers to collect data, debugging data and processing it out through enterprise resource planning and company strategy. How BI can be applied to marketing? BI tools for marketing.

Business Intelligence 92

Business Intelligence Marketing Slice and Dice Dashboards 92