Occam's Razor

MARCH 23, 2021

The other dimension to consider is most Analtyics teams kick into gear after the campaign is concluded, after the customer interaction has taken place in the call center, and after the funds budgeted have already been spent. I lovingly call our strategy analytics on the bleeding edge. It is powered by the union of: 1. The slow music.

Analytics 131

Analytics Scorecard Strategy Testing 131

Domino Data Lab

APRIL 3, 2019

Given those two, plus SQL gaining eminence as a database strategy, a decidedly relational picture coalesced throughout the decade. Cloud gets introduced: Amazon AWS launched in public beta in 2006. Mobile gets introduced: the term “ CrackBerry ” becomes a thing in 2006, followed by the launch of the iPhone the following year.

Data Governance 84

Data Governance Machine Learning Metadata Big Data 84

Alation

OCTOBER 12, 2022

From product development to customer satisfaction, nearly every aspect of a business uses data and analytics to measure success and define strategies. Test hypotheses in order to draw conclusions about populations (for example, the relationship between Lifetime Value and Annual Revenue). Freeman, Anderson, Sweeney, Williams, Shoesmith.

Statistics 52

Statistics Sales Testing Marketing 52

Jet Global

NOVEMBER 29, 2023

As we roll into a new decade, you may be assessing your company’s marketing strategies: “Where can we find an edge?” May we suggest an “old reliable” that’s time-tested, impactful and, despite rumors of its demise, remains still viable. That medium is print. According to U.S. a printed piece in the mailbox becomes a novelty.

Marketing 52

Marketing Cost-Benefit Interactive Testing 52

The Unofficial Google Data Science Blog

APRIL 23, 2024

It is also a sound strategy when experimenting with several parameters at the same time. To find optimal values of two parameters experimentally, the obvious strategy would be to experiment with and update them in separate, sequential stages. (And sometimes even if it is not[1].) Why experiment with several parameters concurrently?

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

IBM Big Data Hub

FEBRUARY 6, 2024

Internet companies like Amazon led the charge with the introduction of Amazon Web Services (AWS) in 2002, which offered businesses cloud-based storage and computing services, and the launch of Elastic Compute Cloud (EC2) in 2006, which allowed users to rent virtual computers to run their own applications.

Cost-Benefit 100

Cost-Benefit Digital Transformation Software Modeling 100

Occam's Razor

DECEMBER 12, 2011

Each recommendation comes with hints on what analysis to perform once you have the data, and what changes you could make to your campaigns, content and overall digital strategy. [A A/B & Multivariate tests are a good option. Try, test, measure, be rich. Recommend metrics / KPIs you can use based on the size of your company.

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151