Occam's Razor

MARCH 23, 2021

The first component is a gloriously scaled global creative pre-testing program. We pre-test pretty much everything in an online lab ish environment, and predict whether a piece of a TV or Billboard or Radio or YouTube or Facebook creative will be successful. Matched market tests. Creative is the thing you see in the ad.

Analytics 131

Analytics Scorecard Strategy Testing 131

The Unofficial Google Data Science Blog

APRIL 23, 2024

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Experiments, Parameters and Models At Youtube, the relationships between system parameters and metrics often seem simple — straight-line models sometimes fit our data well.

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

Occam's Razor

OCTOBER 16, 2007

I had first written about the wonders of site search analysis in a June 2006 post: Are You Into Internal Site Search Analysis? Its time for pretty pictures that teach… You can see the trend, you can also see some of the key new metrics that tell you the whole story (more on them later). Remember sexy metric bounce rate ?

Analytics 101

Analytics Metrics Measurement Reporting 101

Domino Data Lab

JULY 1, 2021

In this blog post we present the Named Entity Recognition problem and show how a BiLSTM-CRF model can be fitted using a freely available annotated corpus and Keras. The model achieves relatively high accuracy and all data and code is freely available in the article. How to build a statistical Named Entity Recognition (NER) model.

Modeling 111

Modeling Statistics Testing Metrics 111

Alation

OCTOBER 12, 2022

These terms that cannot aggregate, like a percentage, are often called non-aggregatable metrics. Test hypotheses in order to draw conclusions about populations (for example, the relationship between Lifetime Value and Annual Revenue). For a refresher on hypothesis testing, this cuemath summary is very helpful.).

Statistics 52

Statistics Sales Testing Marketing 52

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

AWS Big Data

JUNE 30, 2023

Position 2 was established in 2006 in Silicon Valley and has a clientele spanning American Express, Lenovo, Fujitsu, and Thales. Pay as you go model – Consumption-based pricing ensured flexibility for our customers and us by allowing us to innovate with no monetary risks. APIs helped us with authorization and authentication.

Marketing 52

Marketing Dashboards Advertising ROI 52