2007 Data-driven Experimentation Strategy 
The Unofficial Google Data Science Blog
APRIL 23, 2024
Experiments, Parameters and Models At Youtube, the relationships between system parameters and metrics often seem simple — straight-line models sometimes fit our data well. It is also a sound strategy when experimenting with several parameters at the same time. It is a big picture approach, worthy of your consideration.
O'Reilly on Data
APRIL 4, 2024
The race to the top is no longer driven by who has the best product or the best business model, but by who has the blessing of the venture capitalists with the deepest pockets—a blessing that will allow them to acquire the most customers the most quickly, often by providing services below cost. Venture capitalists don’t have a crystal ball.
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Occam's Razor
AUGUST 22, 2011
Be data driven?" Six Rules For Creating A Data Driven Boss! Be data driven?" Barriers To An Effective Web Measurement Strategy [+ Solutions!]. Slay The Analytics Data Quality Dragon & Win Your HiPPO's Love! Web Data Quality: A 6 Step Process To Evolve Your Mental Model.
The Unofficial Google Data Science Blog
JUNE 30, 2016
By IVAN DIAZ & JOSEPH KELLY Determining the causal effects of an action—which we call treatment—on an outcome of interest is at the heart of many data analysis efforts. In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects.
Occam's Razor
SEPTEMBER 19, 2011
The company truly has a portfolio strategy when it comes to marketing. It is also important to point out that I am keeping the data simple purely to keep communication of the story straightforward. Here's the outcomes data for the control version of the experiment. This is a multi-channel example. None of that.
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