CIO Business Intelligence

JUNE 12, 2023

COBIT is an IT management framework developed by the ISACA to help businesses develop, organize, and implement strategies around information management and IT governance. COBIT 2019 was introduced to build governance strategies that are more flexible and collaborative and that address new and changing technology.

Risk Management 68

Risk Management Strategy Digital Transformation Enterprise 68

Occam's Razor

SEPTEMBER 19, 2011

This: You understand all the environmental variables currently in play, you carefully choose more than one group of "like type" subjects, you expose them to a different mix of media, measure differences in outcomes, prove / disprove your hypothesis (DO FACEBOOK NOW!!!), ask for a raise. It is that simple. Okay, it is not simple.

Measurement 119

Measurement Advertising Testing Marketing 119

The Unofficial Google Data Science Blog

APRIL 23, 2024

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Experiments, Parameters and Models At Youtube, the relationships between system parameters and metrics often seem simple — straight-line models sometimes fit our data well.

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

Occam's Razor

AUGUST 22, 2011

Be data driven?" Key To Your Digital Success: Web Analytics Measurement Model. Six Rules For Creating A Data Driven Boss! Be data driven?" " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!].

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

MARCH 12, 2012

Is there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than "big data?" So what is big data really? As I interpret it, big data is the collection of massive databases of structured and unstructured data. It is great that we have big data.

Big Data 127

Big Data Data-driven Unstructured Data Marketing 127

The Unofficial Google Data Science Blog

JUNE 30, 2016

By IVAN DIAZ & JOSEPH KELLY Determining the causal effects of an action—which we call treatment—on an outcome of interest is at the heart of many data analysis efforts. To do this, you have a data set at the person level containing, among other variables, an indicator of ad exposure, and whether the person bought the truck.

Statistics 44

Statistics Optimization Modeling Experimentation 44

Cloudera

DECEMBER 11, 2017

And, while measuring the global progress on human rights is still a work in progress, assessments at the country level confirm what we see daily on the news. The strategies to reduce the space for civil society affect the entire scope of an organization’s operational and programmatic activities. Opening civic space, globally.

Strategy 40

Strategy Data-driven Reporting Data Processing 40