Occam's Razor

SEPTEMBER 29, 2009

Ideally you'll measure the number prior to your branding campaign, say Feb 2009, and then you'll measure it again during your campaign, March 2009. If you ran your magnificent branding campaigns in Jan 2009 then buy yourself some beer and dance around because you can see, against competition, you clearly narrowed the gap (black arrow). One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign."

Measurement 128

Measurement Metrics Analytics KPI 128

Occam's Razor

NOVEMBER 24, 2009

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics.

Metrics 124

Metrics Analytics Measurement Broadcasting 124

Occam's Razor

APRIL 20, 2009

Do you have a sneaking, yet unshakable, suspicion that your Web Analtyics Vendor is sometimes just trying to mess with you? Guess what? It's true! All web analytics tools have a smattering of metrics and key performance indicators that were created just because someone decided it would be cute to add / subtract / multiply / divide some numbers.

Metrics 106

Metrics Key Performance Indicator Marketing Measurement 106

Occam's Razor

DECEMBER 9, 2009

It is rare for me to work with a organization where the root cause for their faith based decision making (rather than data driven) was not the org structure. It is almost never tools. Not any more. Surprisingly it is often not their will to use data, that is there in many cases. Sometimes it is that they don't follow the 10/90 rule. It is always the organization structure. Specifically: Who owns web analytics / who it reports to from a org structure perspective.

Analytics 95

Analytics Experimentation Consulting Data-driven 95

Occam's Razor

DECEMBER 21, 2009

You know what is the one thing stopping you from finding truly actionable insights from your web data? Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. It does not matter which report you look at. Affiliates. Products sold. Referring URL's. Pages viewed. Search keywords. Promotions. Geographies. Really pick any report with any dimension you want to look at, we spend our time (and valuable space on our dashboards) looking at the top ten.

Metrics 94

Metrics KPI Snapshot Reporting 94

Occam's Razor

APRIL 6, 2009

Every once in a long while you come across a tool that just gives you goose bumps, you are instantly infatuated. The Search Based Keyword Tool (SbKT) was that for me. The data it brings together and the transparency it brings is just so. Let's see if you feel that by the time you are done with this post. I can tell you know that you'll never think of Paid Search the same way! UPDATE: Recently Google has folded the Search Based Keyword Tool into the core AdWords Interface.

ROI 103

ROI Optimization Measurement Finance 103

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 has been released and is in retail stores now, online and offline! Hurray!! Even with a broken right hand I can't help but write this post! The waterfall of positive feeling stems from the fact that this book was very hard to write. I only had one job, at Intuit, when I wrote my first web analytics book. I now have several full time jobs, plus this blog, plus speaking around the world, plus a family, plus… so much more.

Analytics 71

Analytics B2B Measurement Experimentation 71

DataFloq

DECEMBER 3, 2021

San Francisco, a city of nearly 900,000 people, is just the second test site for passenger service for Waymo, founded in 2009. "We By Paresh Dave and Hyunjoo Jin.

Testing 258

Testing Finance Technology IT 258

DataFloq

JUNE 8, 2021

For Austin, Texas based Brinqa, founded in 2009, this is the first institutional investment, with the company self-funded until now, said CEO Amad Fida. By Jane Lanhee Lee.

Enterprise 245

Enterprise IT 245

DataFloq

APRIL 27, 2021

Since the establishment of the world's first asteroid mining company Planetary Resources in 2009, more than a dozen firms across the world have entered the fledging sector, including 3D Systems of the United States and Japan's Astroscale.

Reporting 244

Reporting Technology 244

DataFloq

FEBRUARY 19, 2021

31 after helming Waze since 2009. By Paresh Dave. Reuters) - Waze has struggled to grow within Alphabet Inc's Google, the navigation app's former top executive said, renewing concerns over whether it was stifled by the search giant's $1 billion acquisition in 2013.

Advertising 251

Advertising IT 251

DataFloq

DECEMBER 23, 2021

GlobalFoundries was created when AMD spun off its chip factory operations in 2009 and has supplied AMD since then. (Reuters) -Chip firm Advanced Micro Devices will acquire about $2.1

Manufacturing 203

Manufacturing Technology IT 203

DataFloq

DECEMBER 21, 2020

For 2021, all signs point toward the industry accelerating its shift toward electrification, a turning point as historically momentous as the launch of Ford Motor Co's moving assembly line for the Model T or General Motors ' 2009 bankruptcy. By Joseph White.

Modeling 217

Modeling Marketing IT 217

DataFloq

JUNE 23, 2021

Founded in 2009, Sprinklr develops software that helps its clients with marketing, advertising and. By Sohini Podder. Reuters) -Shares of Sprinklr Inc, which counts Microsoft Corp and Verizon Communications Inc as customers, fell nearly 9% in their U.S.

Software 174

Software Advertising Marketing IT 174

DataFloq

JUNE 3, 2021

Waymo, formed in 2009 as a project within Alphabet's Google unit, is widely considered the leader in developing self-driving technology.

Reporting 168

Reporting Technology IT 168

DataFloq

MARCH 12, 2021

That's why, in 2009, the ACDC decided to make the Essential Eight framework mandatory for all businesses that operate online in any way. The Australian Cyber Security Centre (ACSC) has developed 8 essential practices to help businesses ensure maximum cybersecurity.

IT 265

IT 265

DataFloq

DECEMBER 23, 2021

Post releasing Bitcoin in 2009, a wide array of Cryptocurrency Development Companies flourished in the business world. Technological advancements in Blockchain have opened gateways for Cryptocurrency Development.

Interactive 215

Interactive Technology 215

DataFloq

MARCH 30, 2020

The first bitcoin block was mined in January 2009, on the back of the global financial crisis that rocked the previous year. Blockchain and Artificial Intelligence are two of the biggest technology trends for 2020 but their full potentials are far from being fully explored.

IoT 250

IoT Predictive Analytics Finance Machine Learning 250

DataFloq

FEBRUARY 27, 2020

The launch of Bitcoin in 2009 kickstarted the cryptocurrency revolution. This new digital asset was not affiliated to any central authority and allowed users to conduct transactions in an anonymous as well as secure fashion.

IT 216

IT 216

DataFloq

AUGUST 30, 2019

Redis, short for Remote Dictionary Server, is a BSD-licensed, open-source in-memory key-value data structure store written in C language by Salvatore Sanfillipo and was first released on May 10, 2009. Depending on how it is configured, Redis can act like a database, a cache or a message broker. It’s important to note that Redis is a NoSQL database system.

IT 190

IT Big Data 190

Nutanix

NOVEMBER 7, 2019

This September, we completed two years as a public company and nine years since we were founded in 2009

20

20

Nutanix

OCTOBER 17, 2019

This September, we completed two years as a public company and nine years since we were founded in 2009

20

20

Nutanix

SEPTEMBER 1, 2019

This September, we completed two years as a public company and nine years since we were founded in 2009

20

20

Nutanix

JULY 12, 2019

This September, we completed two years as a public company and nine years since we were founded in 2009

20

20

datapine

DECEMBER 28, 2021

A 2009 investigative survey by Dr. Daniele Fanelli from The University of Edinburgh found that 33.7% In the image above, we can see a graph showing 77% of Christian Americans in 2009, a number that decreased to 65% in 2019. Table of Contents. 1) What Is A Misleading Statistic?

Statistics 362

Statistics Advertising Visualization Broadcasting 362

Nutanix

DECEMBER 20, 2018

This September, we completed two years as a public company and nine years since we were founded in 2009

20

20

CIO Business Intelligence

MAY 17, 2022

To expect growth in the absence of IT becomes a part of the leadership’s belief system,” says Jagdish Belwal, who served as the CIO of Tata Motors from 2009 until 2017. . “A

Digital Transformation 105

Digital Transformation Business Intelligence Strategy Technology 105

Timo Elliott

FEBRUARY 8, 2023

The family business, with only a handful of employees, was founded in 2009 as a specialist wholesaler of residential ventilation. New cloud platform technologies have unleashed new opportunities for business model innovation.

Modeling 76

Modeling Optimization Measurement Visualization 76

Nutanix

NOVEMBER 7, 2019

Ever since we conceived Nutanix in September of 2009, we’ve been heads-down building the product and a business that have begun to hum

20

20

Nutanix

OCTOBER 17, 2019

Ever since we conceived Nutanix in September of 2009, we’ve been heads-down building the product and a business that have begun to hum

20

20

Bruno Aziza

MAY 7, 2017

The big data company, founded in 2008, was the first company to build a business around the professional deployment and support of Hadoop (MapR was created in 2009 and Hortonworks was founded in 2011 Cloudera’s recent IPO was probably one of the most anticipated public offerings of the season.

Big Data 54

Big Data 54

Nutanix

SEPTEMBER 1, 2019

Ever since we conceived Nutanix in September of 2009, we’ve been heads-down building the product and a business that have begun to hum

20

20

Nutanix

JULY 12, 2019

Nutanix was incorporated in Delaware on September 22nd, 2009. I was just thinking how young a company we still are. It took us another four months to

IT 20

IT 20

Smart Data Collective

JANUARY 31, 2022

In 2009, cryptocurrency was an idea that seemed impossible. Will Everyone Admit That Blockchain and Cryptocurrency Started in 2009? Arguably, it was blockchain, rather than the concept of digital coins themselves that was the major disruptive technology that came out in 2009.

Data Collection 94

Data Collection Marketing Technology IT 94

Nutanix

MAY 8, 2019

Ever since we conceived Nutanix in September of 2009, we’ve been heads-down building the product and a business that have begun to hum

20

20

Nutanix

SEPTEMBER 19, 2016

Nutanix was incorporated in Delaware on September 22nd, 2009. I was just thinking how young a company we still are. It took us another four months to

IT 26

IT 26

Data Science and Beyond

MARCH 29, 2015

I started in March 2009 and submitted my thesis in August 2012. I did my PhD at Monash University under the supervision of Ingrid Zukerman and Fabian Bohnert.

Data Science 52

Data Science IT 52

DataFloq

DECEMBER 4, 2022

First presented to the world in 2009, Bitcoin is expanding fast now. And after 2017, when its price experienced a sudden surge, thus taking the world by storm, every second specialist believes it's part of their duty to bring some predictions on blockchain technology's growth.

Marketing 167

Marketing IoT Internet of Things Finance 167

Cloudera

JULY 9, 2021

I don’t call it a “trudge” because the cloud is an unwanted destination, but rather because it’s an arduous journey (remember “Cloud First”…from 2009…yes 2009!).

Data Strategy 115

Data Strategy Strategy Data-driven Machine Learning 115

Perceptual Edge

FEBRUARY 22, 2021

On April 15, 2021, my book Now You See It (2009) will become available in its second edition with the revised subtitle An Introduction to Visual Data Sensemaking.

Visualization 84

Visualization Statistics IT Interactive 84

Domino Data Lab

AUGUST 1, 2021

2009). PDPs for the bicycle count prediction model (Molnar, 2009). Courville, Pascal Vincent, Visualizing Higher-Layer Features of a Deep Network, 2009.

Modeling 139

Modeling Testing Knowledge Discovery Deep Learning 139

Smart Data Collective

APRIL 13, 2021

Based on figures from Statista , the volume of data breaches increased from 2005 to 2008, then dropped in 2009 and rose again in 2010 until it dropped again in 2011. In the modern world of business, data is one of the most important resources for any organization trying to thrive.

Data Collection 122

Data Collection Testing Behavioral Analytics Statistics 122

Cloudera

NOVEMBER 9, 2022

Following his initial tour of duty, he spent time in the private sector but was recalled in 2009. We celebrate Veterans and Remembrance Day by honoring those who have served in the military. To commemorate this special occasion, we will spotlight Clouderan Timur Nersesov. .

Strategy 91

Strategy Management Consulting Machine Learning 91