Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Ideally you'll measure the number prior to your branding campaign, say Feb 2009, and then you'll measure it again during your campaign, March 2009. If you ran your magnificent branding campaigns in Jan 2009 then buy yourself some beer and dance around because you can see, against competition, you clearly narrowed the gap (black arrow). One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign."

Social Media Analytics: Twitter: Quantitative & Qualitative Metrics

Occam's Razor

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics.

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Standard Metrics Revisited: #6: Daily, Weekly, Monthly Unique Visitors.

Occam's Razor

Do you have a sneaking, yet unshakable, suspicion that your Web Analtyics Vendor is sometimes just trying to mess with you? Guess what? It's true! All web analytics tools have a smattering of metrics and key performance indicators that were created just because someone decided it would be cute to add / subtract / multiply / divide some numbers.

Google's Search Based Keyword Tool: Monetize The Long Tail of Search

Occam's Razor

Every once in a long while you come across a tool that just gives you goose bumps, you are instantly infatuated. The Search Based Keyword Tool (SbKT) was that for me. The data it brings together and the transparency it brings is just so. Let's see if you feel that by the time you are done with this post. I can tell you know that you'll never think of Paid Search the same way! UPDATE: Recently Google has folded the Search Based Keyword Tool into the core AdWords Interface.

ROI 78

Who Owns Web Analytics? A Framework For Critical Thinking.

Occam's Razor

It is rare for me to work with a organization where the root cause for their faith based decision making (rather than data driven) was not the org structure. It is almost never tools. Not any more. Surprisingly it is often not their will to use data, that is there in many cases. Sometimes it is that they don't follow the 10/90 rule. It is always the organization structure. Specifically: Who owns web analytics / who it reports to from a org structure perspective.

Analysis Ninjas: Move Beyond The Top Ten. Find Love (/Insights).

Occam's Razor

You know what is the one thing stopping you from finding truly actionable insights from your web data? Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. It does not matter which report you look at. Affiliates. Products sold. Referring URL's. Pages viewed. Search keywords. Promotions. Geographies. Really pick any report with any dimension you want to look at, we spend our time (and valuable space on our dashboards) looking at the top ten.

Web Analytics 2.0 Book: In Stores Now!!

Occam's Razor

I am absolutely thrilled that my book Web Analytics 2.0 has been released and is in retail stores now, online and offline! Hurray!! Even with a broken right hand I can't help but write this post! The waterfall of positive feeling stems from the fact that this book was very hard to write. I only had one job, at Intuit, when I wrote my first web analytics book. I now have several full time jobs, plus this blog, plus speaking around the world, plus a family, plus… so much more.

Waze's ex-CEO says app could have 'grown faster' without Google

DataFloq

31 after helming Waze since 2009. By Paresh Dave. Reuters) - Waze has struggled to grow within Alphabet Inc's Google, the navigation app's former top executive said, renewing concerns over whether it was stifled by the search giant's $1 billion acquisition in 2013.

Software startup Sprinklr shares fall in NYSE debut, valued at $3.7 billion

DataFloq

Founded in 2009, Sprinklr develops software that helps its clients with marketing, advertising and. By Sohini Podder. Reuters) -Shares of Sprinklr Inc, which counts Microsoft Corp and Verizon Communications Inc as customers, fell nearly 9% in their U.S.

Cybersecurity startup Brinqa raises $110 million from Insight Partners

DataFloq

For Austin, Texas based Brinqa, founded in 2009, this is the first institutional investment, with the company self-funded until now, said CEO Amad Fida. By Jane Lanhee Lee.

Alphabet's Waymo partners with Google Maps to offer autonomous rides

DataFloq

Waymo, formed in 2009 as a project within Alphabet's Google unit, is widely considered the leader in developing self-driving technology.

China launches robot prototype capable of catching space debris with net

DataFloq

Since the establishment of the world's first asteroid mining company Planetary Resources in 2009, more than a dozen firms across the world have entered the fledging sector, including 3D Systems of the United States and Japan's Astroscale.

Tesla's rise made 2020 the year the U.S. auto industry went electric

DataFloq

For 2021, all signs point toward the industry accelerating its shift toward electrification, a turning point as historically momentous as the launch of Ford Motor Co's moving assembly line for the Model T or General Motors ' 2009 bankruptcy. By Joseph White.

Nutanix CEO Letter to Stockholders

Nutanix

This September, we completed two years as a public company and nine years since we were founded in 2009

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Nutanix CEO Letter to Stockholders

Nutanix

This September, we completed two years as a public company and nine years since we were founded in 2009

20

Understanding The Essential Eight And Benefits of Its Implementation

DataFloq

That's why, in 2009, the ACDC decided to make the Essential Eight framework mandatory for all businesses that operate online in any way. The Australian Cyber Security Centre (ACSC) has developed 8 essential practices to help businesses ensure maximum cybersecurity.

IT 146

Nutanix CEO Letter to Stockholders

Nutanix

This September, we completed two years as a public company and nine years since we were founded in 2009

20

How Blockchain Will Transform Artificial Intelligence in 2020

DataFloq

The first bitcoin block was mined in January 2009, on the back of the global financial crisis that rocked the previous year. Blockchain and Artificial Intelligence are two of the biggest technology trends for 2020 but their full potentials are far from being fully explored.

IoT 204

Nutanix CEO Letter to Stockholders

Nutanix

This September, we completed two years as a public company and nine years since we were founded in 2009

20

Nutanix CEO Letter to Stockholders

Nutanix

This September, we completed two years as a public company and nine years since we were founded in 2009

20

The Rise and Rise of Hybrid Cryptocurrency Exchanges

DataFloq

The launch of Bitcoin in 2009 kickstarted the cryptocurrency revolution. This new digital asset was not affiliated to any central authority and allowed users to conduct transactions in an anonymous as well as secure fashion.

IT 185

The Journey has Begun

Nutanix

Ever since we conceived Nutanix in September of 2009, we’ve been heads-down building the product and a business that have begun to hum

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The Journey has Begun

Nutanix

Ever since we conceived Nutanix in September of 2009, we’ve been heads-down building the product and a business that have begun to hum

20

The Journey has Begun

Nutanix

Ever since we conceived Nutanix in September of 2009, we’ve been heads-down building the product and a business that have begun to hum

20

4 Considerations When Building Your Government Data Strategy

Cloudera

I don’t call it a “trudge” because the cloud is an unwanted destination, but rather because it’s an arduous journey (remember “Cloud First”…from 2009…yes 2009!).

Back to Basics

Nutanix

Nutanix was incorporated in Delaware on September 22nd, 2009. I was just thinking how young a company we still are. It took us another four months to

IT 20

The Journey has Begun

Nutanix

Ever since we conceived Nutanix in September of 2009, we’ve been heads-down building the product and a business that have begun to hum

20

Top Redis Use Cases by Core Data Structure Types

DataFloq

Redis, short for Remote Dictionary Server, is a BSD-licensed, open-source in-memory key-value data structure store written in C language by Salvatore Sanfillipo and was first released on May 10, 2009. Depending on how it is configured, Redis can act like a database, a cache or a message broker. It’s important to note that Redis is a NoSQL database system.

IT 160

Does the World Need Cloudera?

Bruno Aziza

The big data company, founded in 2008, was the first company to build a business around the professional deployment and support of Hadoop (MapR was created in 2009 and Hortonworks was founded in 2011 Cloudera’s recent IPO was probably one of the most anticipated public offerings of the season.

Back to Basics

Nutanix

Nutanix was incorporated in Delaware on September 22nd, 2009. I was just thinking how young a company we still are. It took us another four months to

IT 26

New Edition of “Now You See It”

Perceptual Edge

On April 15, 2021, my book Now You See It (2009) will become available in its second edition with the revised subtitle An Introduction to Visual Data Sensemaking.

ML internals: Synthetic Minority Oversampling (SMOTE) Technique

Domino Data Lab

2009). 2009). In this article we discuss why fitting models on imbalanced datasets is problematic, and how class imbalance is typically addressed. We present the inner workings of the SMOTE algorithm and show a simple “from scratch” implementation of SMOTE.

What Are the Most Important Steps to Protect Your Organization’s Data?

Smart Data Collective

Based on figures from Statista , the volume of data breaches increased from 2005 to 2008, then dropped in 2009 and rose again in 2010 until it dropped again in 2011. In the modern world of business, data is one of the most important resources for any organization trying to thrive.

The Journey has Begun

Nutanix

Ever since we conceived Nutanix in September of 2009, we’ve been heads-down building the product and a business that have begun to hum

20

The Incredible Impact of Blockchain Technology on the Economy

Smart Data Collective

Blockchain was first introduced to the general public with the release of Bitcoin, way back in 2009. The crypto market is booming once again. After a 2-year long bear market, prices are skyrocketing far and wide, with Bitcoin leading the charge.

New DoE Program Drives Demand For Machine Learning Programmers

Smart Data Collective

This was the highest figure in the country since 2009. Machine learning is leading to numerous changes in the energy industry. The Department of Energy recently announced that it is taking steps to accelerate the integration of machine learning technology in energy research and development.

Software commodities are eating interesting data science work

Data Science and Beyond

When I started my PhD in 2009, the plan was to work on sentiment analysis of opinion polls. The passage of time makes wizards of us all.

Where Public Data Falls Short: Analyzing Congressional Spending

Tamr

In order to facilitate public analysis and research, since the data became available online in 2009 , nonprofit organizations like the Sunlight Foundation and ProPublica have been collecting and converting the SOD data into text files to facilitate analysis and research.

Blockchain: The Fall of Traditional Centralized Systems in Business & Finance

Smart Data Collective

In the year 2009, a man under the alias of Satoshi Nakamoto invented the first digital currency called bitcoin and initiated the use of blockchains. Blockchain is one of the most important technologies to shape the world. One of the biggest industries that has been affected has been finance.

Data Strategy in a Working from Home Climate

Peter James Thomas

When I occasionally re-read articles I penned back in 2009 or 210, I’m often struck that – no matter how many things have undeniably changed over the intervening years in the data arena – there are some seemingly eternal verities.

Has Machine Learning Made Cryptocurrencies Traceable?

Smart Data Collective

The first crypto to be invented was Bitcoin in 2009, and 11 years later, it remains the most popular overall. Machine learning has become a major game changer for the cryptocurrency industry. Most of the benefits are machine learning have been positive for the market.

Fitting Support Vector Machines via Quadratic Programming

Domino Data Lab

2009). In this blog post we take a deep dive into the internals of Support Vector Machines. We derive a Linear SVM classifier, explain its advantages, and show what the fitting process looks like when solved via CVXOPT – a convex optimisation package for Python.

Exploring US Real Estate Values with Python

Domino Data Lab

the mouse is hovering over December 2009, and it shows a point near the bottom of the last housing crash, with the median housing price in Palo Alto at $1.2 Housing Market Bottom in December 2009. This post covers data exploration using machine learning and interactive plotting. If interested in running the examples, there is a complementary Domino project available. Introduction. Models are at the heart of data science.