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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Ideally you'll measure the number prior to your branding campaign, say Feb 2009, and then you'll measure it again during your campaign, March 2009. If you ran your magnificent branding campaigns in Jan 2009 then buy yourself some beer and dance around because you can see, against competition, you clearly narrowed the gap (black arrow). One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign."

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Social Media Analytics: Twitter: Quantitative & Qualitative Metrics

Occam's Razor

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics.

Metrics 124
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Standard Metrics Revisited: #6: Daily, Weekly, Monthly Unique Visitors.

Occam's Razor

Do you have a sneaking, yet unshakable, suspicion that your Web Analtyics Vendor is sometimes just trying to mess with you? Guess what? It's true! All web analytics tools have a smattering of metrics and key performance indicators that were created just because someone decided it would be cute to add / subtract / multiply / divide some numbers.

Metrics 106
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Who Owns Web Analytics? A Framework For Critical Thinking.

Occam's Razor

It is rare for me to work with a organization where the root cause for their faith based decision making (rather than data driven) was not the org structure. It is almost never tools. Not any more. Surprisingly it is often not their will to use data, that is there in many cases. Sometimes it is that they don't follow the 10/90 rule. It is always the organization structure. Specifically: Who owns web analytics / who it reports to from a org structure perspective.

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Analysis Ninjas: Move Beyond The Top Ten. Find Love (/Insights).

Occam's Razor

You know what is the one thing stopping you from finding truly actionable insights from your web data? Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. It does not matter which report you look at. Affiliates. Products sold. Referring URL's. Pages viewed. Search keywords. Promotions. Geographies. Really pick any report with any dimension you want to look at, we spend our time (and valuable space on our dashboards) looking at the top ten.

Metrics 94
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Google's Search Based Keyword Tool: Monetize The Long Tail of Search

Occam's Razor

Every once in a long while you come across a tool that just gives you goose bumps, you are instantly infatuated. The Search Based Keyword Tool (SbKT) was that for me. The data it brings together and the transparency it brings is just so. Let's see if you feel that by the time you are done with this post. I can tell you know that you'll never think of Paid Search the same way! UPDATE: Recently Google has folded the Search Based Keyword Tool into the core AdWords Interface.

ROI 103
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Web Analytics 2.0 Book: In Stores Now!!

Occam's Razor

I am absolutely thrilled that my book Web Analytics 2.0 has been released and is in retail stores now, online and offline! Hurray!! Even with a broken right hand I can't help but write this post! The waterfall of positive feeling stems from the fact that this book was very hard to write. I only had one job, at Intuit, when I wrote my first web analytics book. I now have several full time jobs, plus this blog, plus speaking around the world, plus a family, plus… so much more.

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Waymo has tens of thousands people on San Francisco robotaxi waitlist, co-CEO says

DataFloq

San Francisco, a city of nearly 900,000 people, is just the second test site for passenger service for Waymo, founded in 2009. "We By Paresh Dave and Hyunjoo Jin.

Testing 258
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Cybersecurity startup Brinqa raises $110 million from Insight Partners

DataFloq

For Austin, Texas based Brinqa, founded in 2009, this is the first institutional investment, with the company self-funded until now, said CEO Amad Fida. By Jane Lanhee Lee.

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China launches robot prototype capable of catching space debris with net

DataFloq

Since the establishment of the world's first asteroid mining company Planetary Resources in 2009, more than a dozen firms across the world have entered the fledging sector, including 3D Systems of the United States and Japan's Astroscale.

Reporting 244
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Waze's ex-CEO says app could have 'grown faster' without Google

DataFloq

31 after helming Waze since 2009. By Paresh Dave. Reuters) - Waze has struggled to grow within Alphabet Inc's Google, the navigation app's former top executive said, renewing concerns over whether it was stifled by the search giant's $1 billion acquisition in 2013.

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AMD amends GlobalFoundries deal, will buy $2.1 billion worth of wafers

DataFloq

GlobalFoundries was created when AMD spun off its chip factory operations in 2009 and has supplied AMD since then. (Reuters) -Chip firm Advanced Micro Devices will acquire about $2.1

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Tesla's rise made 2020 the year the U.S. auto industry went electric

DataFloq

For 2021, all signs point toward the industry accelerating its shift toward electrification, a turning point as historically momentous as the launch of Ford Motor Co's moving assembly line for the Model T or General Motors ' 2009 bankruptcy. By Joseph White.

Modeling 217
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Software startup Sprinklr shares fall in NYSE debut, valued at $3.7 billion

DataFloq

Founded in 2009, Sprinklr develops software that helps its clients with marketing, advertising and. By Sohini Podder. Reuters) -Shares of Sprinklr Inc, which counts Microsoft Corp and Verizon Communications Inc as customers, fell nearly 9% in their U.S.

Software 174
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Alphabet's Waymo partners with Google Maps to offer autonomous rides

DataFloq

Waymo, formed in 2009 as a project within Alphabet's Google unit, is widely considered the leader in developing self-driving technology.

Reporting 168
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Understanding The Essential Eight And Benefits of Its Implementation

DataFloq

That's why, in 2009, the ACDC decided to make the Essential Eight framework mandatory for all businesses that operate online in any way. The Australian Cyber Security Centre (ACSC) has developed 8 essential practices to help businesses ensure maximum cybersecurity.

IT 265
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Cryptocurrency Development: Things You Should Know Before Stepping into the Crypto World

DataFloq

Post releasing Bitcoin in 2009, a wide array of Cryptocurrency Development Companies flourished in the business world. Technological advancements in Blockchain have opened gateways for Cryptocurrency Development.

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How Blockchain Will Transform Artificial Intelligence in 2020

DataFloq

The first bitcoin block was mined in January 2009, on the back of the global financial crisis that rocked the previous year. Blockchain and Artificial Intelligence are two of the biggest technology trends for 2020 but their full potentials are far from being fully explored.

IoT 250
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The Rise and Rise of Hybrid Cryptocurrency Exchanges

DataFloq

The launch of Bitcoin in 2009 kickstarted the cryptocurrency revolution. This new digital asset was not affiliated to any central authority and allowed users to conduct transactions in an anonymous as well as secure fashion.

IT 216
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Top Redis Use Cases by Core Data Structure Types

DataFloq

Redis, short for Remote Dictionary Server, is a BSD-licensed, open-source in-memory key-value data structure store written in C language by Salvatore Sanfillipo and was first released on May 10, 2009. Depending on how it is configured, Redis can act like a database, a cache or a message broker. It’s important to note that Redis is a NoSQL database system.

IT 190
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Nutanix CEO Letter to Stockholders

Nutanix

This September, we completed two years as a public company and nine years since we were founded in 2009

20
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Nutanix CEO Letter to Stockholders

Nutanix

This September, we completed two years as a public company and nine years since we were founded in 2009

20
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Nutanix CEO Letter to Stockholders

Nutanix

This September, we completed two years as a public company and nine years since we were founded in 2009

20
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Nutanix CEO Letter to Stockholders

Nutanix

This September, we completed two years as a public company and nine years since we were founded in 2009

20
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Misleading Statistics Examples – Discover The Potential For Misuse of Statistics & Data In The Digital Age

datapine

A 2009 investigative survey by Dr. Daniele Fanelli from The University of Edinburgh found that 33.7% In the image above, we can see a graph showing 77% of Christian Americans in 2009, a number that decreased to 65% in 2019. Table of Contents. 1) What Is A Misleading Statistic?

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Nutanix CEO Letter to Stockholders

Nutanix

This September, we completed two years as a public company and nine years since we were founded in 2009

20
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Digital Transformation lessons for CIOs from legacy companies

CIO Business Intelligence

To expect growth in the absence of IT becomes a part of the leadership’s belief system,” says Jagdish Belwal, who served as the CIO of Tata Motors from 2009 until 2017. . “A

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A New Business Model for a Midsize Business: Fresh Air As A Service

Timo Elliott

The family business, with only a handful of employees, was founded in 2009 as a specialist wholesaler of residential ventilation. New cloud platform technologies have unleashed new opportunities for business model innovation.

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The Journey has Begun

Nutanix

Ever since we conceived Nutanix in September of 2009, we’ve been heads-down building the product and a business that have begun to hum

20
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The Journey has Begun

Nutanix

Ever since we conceived Nutanix in September of 2009, we’ve been heads-down building the product and a business that have begun to hum

20
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Does the World Need Cloudera?

Bruno Aziza

The big data company, founded in 2008, was the first company to build a business around the professional deployment and support of Hadoop (MapR was created in 2009 and Hortonworks was founded in 2011 Cloudera’s recent IPO was probably one of the most anticipated public offerings of the season.

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The Journey has Begun

Nutanix

Ever since we conceived Nutanix in September of 2009, we’ve been heads-down building the product and a business that have begun to hum

20
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Back to Basics

Nutanix

Nutanix was incorporated in Delaware on September 22nd, 2009. I was just thinking how young a company we still are. It took us another four months to

IT 20
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The Role of Blockchain in the Launch and Growth of Cryptocurrency

Smart Data Collective

In 2009, cryptocurrency was an idea that seemed impossible. Will Everyone Admit That Blockchain and Cryptocurrency Started in 2009? Arguably, it was blockchain, rather than the concept of digital coins themselves that was the major disruptive technology that came out in 2009.

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The Journey has Begun

Nutanix

Ever since we conceived Nutanix in September of 2009, we’ve been heads-down building the product and a business that have begun to hum

20
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Back to Basics

Nutanix

Nutanix was incorporated in Delaware on September 22nd, 2009. I was just thinking how young a company we still are. It took us another four months to

IT 26
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Research

Data Science and Beyond

I started in March 2009 and submitted my thesis in August 2012. I did my PhD at Monash University under the supervision of Ingrid Zukerman and Fabian Bohnert.

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How Blockchain Will Transform the Market by 2030

DataFloq

First presented to the world in 2009, Bitcoin is expanding fast now. And after 2017, when its price experienced a sudden surge, thus taking the world by storm, every second specialist believes it's part of their duty to bring some predictions on blockchain technology's growth.

Marketing 167
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4 Considerations When Building Your Government Data Strategy

Cloudera

I don’t call it a “trudge” because the cloud is an unwanted destination, but rather because it’s an arduous journey (remember “Cloud First”…from 2009…yes 2009!).

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New Edition of “Now You See It”

Perceptual Edge

On April 15, 2021, my book Now You See It (2009) will become available in its second edition with the revised subtitle An Introduction to Visual Data Sensemaking.

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Explaining black-box models using attribute importance, PDPs, and LIME

Domino Data Lab

2009). PDPs for the bicycle count prediction model (Molnar, 2009). Courville, Pascal Vincent, Visualizing Higher-Layer Features of a Deep Network, 2009.

Modeling 139
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What Are the Most Important Steps to Protect Your Organization’s Data?

Smart Data Collective

Based on figures from Statista , the volume of data breaches increased from 2005 to 2008, then dropped in 2009 and rose again in 2010 until it dropped again in 2011. In the modern world of business, data is one of the most important resources for any organization trying to thrive.

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#ClouderaLife Spotlight: Timur Nersesov, Senior Manager of Professional Services Strategy

Cloudera

Following his initial tour of duty, he spent time in the private sector but was recalled in 2009. We celebrate Veterans and Remembrance Day by honoring those who have served in the military. To commemorate this special occasion, we will spotlight Clouderan Timur Nersesov. .