Smarten
JUNE 17, 2022
Smarten announces the recent certification of its Smarten Augmented Analytics Software product by CERT-IN. Contact the Smarten team for more information on Smarten Augmented Analytics solution. Original Post : Smarten Augmented Analytics Receives CERT-IN Certification for Its Products and Services! About Smarten.
Smart Data Collective
APRIL 13, 2021
Based on figures from Statista , the volume of data breaches increased from 2005 to 2008, then dropped in 2009 and rose again in 2010 until it dropped again in 2011. In 2009 for example, data breaches dropped to 498 million (from 656 million in 2008) but the number of records exposed increased sharply to 222.5 million (from 35.7
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Occam's Razor
MAY 14, 2012
A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. Amazon is an interesting example.
Sisense
JANUARY 21, 2020
Our BI Best Practices demystify the analytics world and empower you with actionable how-to guidance. This is an example of Simpon’s paradox , a statistical phenomenon in which a trend that is present when data is put into groups reverses or disappears when the data is combined. It’s time to introduce a new statistical term.
Occam's Razor
APRIL 8, 2013
This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. Let’s look at some case studies that will really help to drive the Lean Analytics Cycle home.
Occam's Razor
SEPTEMBER 29, 2009
Ideally you'll measure the number prior to your branding campaign, say Feb 2009, and then you'll measure it again during your campaign, March 2009. Bonus reading material: Multichannel Analytics: Tracking Offline Conversions. Web Analytics. Multichannel Analytics: Tracking Online Impact Of Offline Campaigns.
bridgei2i
MAY 26, 2020
In the post-COVID era, they can be empowered with a high standard of data and analytics sophistication to cope and thrive. To introduce him better, he has been a supply chain analytics professional for over 14 years. And the third dimension is their data and analytics sophistication. Subscribe Now. Transcript. Anushruti: Right.
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