Remove 2009 Remove Marketing Remove Reporting Remove Statistics
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Smarten Augmented Analytics Receives CERT-IN Certification for Its Products and Services!

Smarten

” The Information Technology Amendment Act of 2009 designated CERT-IN as the national agency to perform functions for cyber security, including the collection, analysis and dissemination of information on cyber incidents, as well as taking emergency measures to handle incidents and coordinating cyber incident response activities.

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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! there is such little accountability to brand marketing and 2. "Timing The Market" One thing about Amazon looked particularly interesting to me. You have to hand it to the Marketing folks at Amazon.

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Ideally you'll measure the number prior to your branding campaign, say Feb 2009, and then you'll measure it again during your campaign, March 2009. I love campaigns that Visa runs.

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Experiments come in all shapes and sizes: A marketing campaign. Try to understand your market. Online, offline or nonline. Do it now; we'll wait.

Metrics 156
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Fact-based Decision-making

Peter James Thomas

It is entirely feasible that some market event occurs this year ( for example the entrance or exit of a competitor, or the launch of a new competitor product) which would render prior year figures a poor guide. Integrity of statistical estimates based on Data. Using Q4 prior year as is would not reflect this. million ± £0.5

Metrics 49
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Fitting Bayesian structural time series with the bsts R package

The Unofficial Google Data Science Blog

SCOTT Time series data are everywhere, but time series modeling is a fairly specialized area within statistics and data science. They may contain parameters in the statistical sense, but often they simply contain strategically placed 0's and 1's indicating which bits of $alpha_t$ are relevant for a particular computation. by STEVEN L.

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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

For example, with Alexa , you can report on traffic statistics (such as rank and page views), upstream (where your traffic comes from) and downstream (where people go after visiting your site) statistics, and key-words driving traffic to a site. 6: Self-reported Data. Varying degrees of data are collected from a panel.

Metrics 123