John Wheeler

NOVEMBER 25, 2020

Provide a full view of business operations by delivering forward-looking measures of related risk to help customers successfully navigate the COVID-19 recovery. Unlike the 2008-2009 Great Recession that was financially-centered in its origin and resolution, the COVID-19 crisis is operationally-centered.

Marketing 110

Marketing Risk Management Risk Digital Transformation 110

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. So what do you have?

Marketing 147

Marketing Advertising Strategy Optimization 147

Domino Data Lab

MAY 8, 2019

Visualizations are vital in data science work, with the caveat that the information that they convey may be 4-5 layers of abstraction away from the actual business process being measured. measure the subjects’ ability to trust the models’ results. Information can get quite distorted after being abstracted that many times.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

JULY 26, 2010

If today you are a content site that is only focused on measuring content consumed try to go deeper to understanding CPA of the ads or Visitor Loyalty. 3: Measure complete site success. Measure everyone's success. But donations is just one measure of success (" macro conversion "). So why not measure those?

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! It can only get there if you spend time trying to understand what's important to the business ( Digital Marketing and Measurement Model FTW! ), what is really worth tracking, and then through intelligent thought implementing the tracking.

Analytics 109

Analytics Metrics Reporting Strategy 109

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. This company was originally founded in 2009 as a black car-hailing service in San Francisco. Let’s see it with a real-world example. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Domino Data Lab

AUGUST 1, 2021

but it generally relies on measuring the entropy in the change of predictions given a perturbation of a feature. PDPs for the bicycle count prediction model (Molnar, 2009). Courville, Pascal Vincent, Visualizing Higher-Layer Features of a Deep Network, 2009. def create_model(): sgd = optimizers.SGD(lr=0.01, decay=0, momentum=0.9,

Modeling 139

Modeling Deep Learning Machine Learning Knowledge Discovery 139