Occam's Razor

MAY 14, 2012

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I believe it is one of the best possible ways to measure what humanity is thinking, and telling us via the queries they run on Google.

Measurement 128

Measurement Analytics Advertising Marketing 128

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

Measurement 128

Measurement Metrics Analytics Marketing 128

Domino Data Lab

JUNE 8, 2021

Selecting the optimal decision boundary, however, is not a straightforward process. The distance from an arbitrary data point (boldsymbol{x}_i) to the optimal hyperplane in our case is given by. We now turn our attention to the problem of finding the optimal hyperplane. Derivation of a Linear SVM. Solving for (gamma_i) yields.

Optimization 76

Optimization Machine Learning Measurement Data Science 76

Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. Measure and decide what to do.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Domino Data Lab

MAY 8, 2019

Visualizations are vital in data science work, with the caveat that the information that they convey may be 4-5 layers of abstraction away from the actual business process being measured. measure the subjects’ ability to trust the models’ results. Use of influence functions goes back to the 1970s in robust statistics.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105