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Smarten Augmented Analytics Receives CERT-IN Certification for Its Products and Services!

Smarten

” The Information Technology Amendment Act of 2009 designated CERT-IN as the national agency to perform functions for cyber security, including the collection, analysis and dissemination of information on cyber incidents, as well as taking emergency measures to handle incidents and coordinating cyber incident response activities.

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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I believe it is one of the best possible ways to measure what humanity is thinking, and telling us via the queries they run on Google.

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do.

Metrics 156
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Fact-based Decision-making

Peter James Thomas

This piece was prompted by both Olaf’s question and a recent article by my friend Neil Raden on his Silicon Angle blog, Performance management: Can you really manage what you measure? It is hard to account for such tweaking in measurement systems. Some relate to inherent issues with what is being measured. million.

Metrics 49
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Themes and Conferences per Pacoid, Episode 9

Domino Data Lab

Visualizations are vital in data science work, with the caveat that the information that they convey may be 4-5 layers of abstraction away from the actual business process being measured. measure the subjects’ ability to trust the models’ results. Use of influence functions goes back to the 1970s in robust statistics.

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Attributing a deep network’s prediction to its input features

The Unofficial Google Data Science Blog

Typically, causal inference in data science is framed in probabilistic terms, where there is statistical uncertainty in the outcomes as well as model uncertainty about the true causal mechanism connecting inputs and outputs. 2009, " Measuring invariances in deep networks ". Technical Report 1341, University of Montreal, 2009.

IT 68