Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. So what do you have? Almost no pimping.

Marketing 147

Marketing Advertising Strategy Optimization 147

Domino Data Lab

APRIL 21, 2021

from sklearn import metrics. This is to prevent any information leakage into our test set. 2f%% of the test set." 2f%% of the test set." Fraudulent transactions are 0.17% of the test set. 2f%% of the test set." Fraudulent transactions are 50.00% of the test set. Feature Engineering.

Statistics 69

Statistics Machine Learning Modeling Metrics 69

Domino Data Lab

MAY 8, 2019

If your “performance” metrics are focused on predictive power, then you’ll probably end up with more complex models, and consequently less interpretable ones. Agile was originally about iterating fast on a code base and its unit tests, then getting results in front of stakeholders. PSL models are easy to use and fast.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

The Unofficial Google Data Science Blog

NOVEMBER 17, 2020

For example, consider the following simple example fitting a two-dimensional function to predict if someone will pass the bar exam based just on their GPA (grades) and LSAT (a standardized test) using the public dataset (Wightman, 1998). Curiosities and anomalies in your training and testing data become genuine and sustained loss patterns.

Machine Learning 108

Machine Learning Deep Learning Modeling Interactive 108

Occam's Razor

FEBRUARY 22, 2010

The secret to making optimal use of CI data lies in one single realization: You must ensure you understand how the data you are analyzing is collected. Check the definitions of various metrics. For example, if you see a metric called Cookies, find out exactly what that metric means before you use the data.

Metrics 123

Metrics Advertising Reporting Software 123

datapine

JANUARY 31, 2022

Everything is being tested, and then the campaigns that succeed get more money put into them, while the others aren’t repeated. This methodology of “test, look at the data, adjust” is at the heart and soul of business intelligence. This company was originally founded in 2009 as a black car-hailing service in San Francisco.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214