Remove 2009 Remove Metrics Remove Statistics Remove Strategy
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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Remember: Engagement is not a metric, its an excuse. ]. Ideally you'll measure the number prior to your branding campaign, say Feb 2009, and then you'll measure it again during your campaign, March 2009. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. 7 Best Practices ].

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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. The tussle between Wal-Mart and Target is interesting. Amazon is an interesting example.

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Credit Card Fraud Detection using XGBoost, SMOTE, and threshold moving

Domino Data Lab

In contrast, the decision tree classifies observations based on attribute splits learned from the statistical properties of the training data. Machine Learning-based detection – using statistical learning is another approach that is gaining popularity, mostly because it is less laborious. from sklearn import metrics.

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Adding Common Sense to Machine Learning with TensorFlow Lattice

The Unofficial Google Data Science Blog

On the one hand, basic statistical models (e.g. When these concerns loom too large to ignore, data scientists and practitioners will generally adopt one of a few suboptimal strategies. by TAMAN NARAYAN & SEN ZHAO A data scientist is often in possession of domain knowledge which she cannot easily apply to the structure of the model.

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A Picture Paints a Thousand Numbers

Peter James Thomas

Some authorities describe them as any diagram using a map to display statistical data; I cover this type of general chart in Map Charts below. The single red line shows the actual value of some metric up to the middle section of the chart. See also: Data Visualisation according to a Four-year-old. Cartograms.

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