article thumbnail

Misled by metrics: 7 KPI mistakes IT leaders make

CIO Business Intelligence

Mark Twain famously remarked that there are three kinds of lies: lies, damned lies, and statistics. Today, many CIOs feel the same way about metrics. Metrics are only as good as their source. Therefore, CIOs must be cautious about taking metrics at face value [and] leaders need to understand the data behind the metrics.”.

Metrics 133
article thumbnail

Five Strategies for Slaying the Data Puking Dragon.

Occam's Razor

Your digital performance dashboard has 16 metrics along 9 dimensions, and you know that the font-size 6 text and sparkline sized charts make them incomprehensible. Focus only on KPIs, eliminate metrics. Here are the definitions you'll find in my books: Metric : A metric is a number. Time on Page is a metric.

Strategy 263
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Guide to Modern Data Quality Management (DQM) For An Effective Data Quality Control Driven by The Right Metrics

datapine

6) Data Quality Metrics Examples. There are a lot of strategies that you can use to improve the quality of your information. Reporting being part of an effective DQM, we will also go through some data quality metrics examples you can use to assess your efforts in the matter. Table of Contents. 2) Why Do You Need DQM?

article thumbnail

How to build a successful risk mitigation strategy

IBM Big Data Hub

The only way for effective risk reduction is for an organization to use a step-by-step risk mitigation strategy to sort and manage risk, ensuring the organization has a business continuity plan in place for unexpected events. Building a strong risk mitigation strategy can set up an organization to have a strong response in the face of risk.

Risk 74
article thumbnail

How to Put Together an Effective SQL Server Monitoring Strategy

Smart Data Collective

And of course, the only way to make sure you handle this effectively and efficiently is to put a monitoring strategy in place. There are several steps to take, and many considerations to take onboard, when building your own SQL Server monitoring strategy, so here are just a few pieces of guidance that will help you avoid common pitfalls.

Strategy 107
article thumbnail

Data Analytics Provides New Insights on Email Marketing Metrics

Smart Data Collective

They need to stop sending cold emails until they have good metrics. However, you need to make sure that you use the right metrics in your email marketing campaigns. Reliable and accurate statistics are essential to cold emailing campaigns. In addition, there are four important metrics in particular that you need to be using.

Metrics 79
article thumbnail

5 Data Points that Your 2022 Digital Marketing Strategy Must Include

Smart Data Collective

The industry knows data is critical to a successful strategy. Consider what your ambitions are and what metrics you’re going to use to judge your effectiveness. Here are five of the most important data points you must include in your digital marketing strategy to maximize effectiveness. Cost-per-lead.

Marketing 130