Occam's Razor

MAY 14, 2012

Step 4: In the middle of the resulting report you'll see a trend that looks like this: This shows the number of searches for your brand, relative to the total number of searches done on Google over time (for the geographic region and time period you've chosen). Step 3: Click Search. Amazon is an interesting example.

Measurement 128

Measurement Analytics Advertising Marketing 128

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or compressing my experience into custom reports and advanced segments I've shared. You'll also be able to create your own custom reports, advanced segments, filters, share with the world everything you create, and all kinds of fun stuff.

Analytics 109

Analytics Metrics Reporting Strategy 109

Hurwitz & Associates

SEPTEMBER 21, 2018

Customers have been tapping public clouds for some time – since business use of cloud computing emerged in 2008-2009 – and they are now migrating more enterprise workloads to private clouds and public clouds. Project Magna is a VMware technology preview that leverages AI/ML to self-optimize virtual infrastructure. Buy vs. Build.

Software 40

Software IT Strategy IoT 40

Occam's Razor

FEBRUARY 22, 2010

The secret to making optimal use of CI data lies in one single realization: You must ensure you understand how the data you are analyzing is collected. The software collects all the panel’s browsing behavior and reports it to the company running the panel. Not all sources of CI data are created equal. 3: ISP (Network) Data.

Metrics 123

Metrics Advertising Reporting Software 123

Occam's Razor

SEPTEMBER 29, 2009

Ideally you'll measure the number prior to your branding campaign, say Feb 2009, and then you'll measure it again during your campaign, March 2009. The data in the above report shows how frequently during a time period do the website's visitors visit the website. I am using Compete for the above report.

Measurement 128

Measurement Metrics Analytics Marketing 128

Domino Data Lab

APRIL 21, 2021

Auxiliary techniques like relying on card holders to report fraudulent transactions have unfortunately proven to be ineffective [1]. First, we define a function that will perform a grid search for the optimal hyperparameters of the classifier. Selecting the optimal threshold value can be performed in a number of ways.

Statistics 69

Statistics Machine Learning Modeling Metrics 69

Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. But it is not routine.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Domino Data Lab

JULY 9, 2019

When he retired in 2009 he had some time on his hands. When I showed up I was reporting to the head of BI who reported to CTO who reported to CIO who reported to EVP of digital products who reported to CEO. At this point data is a function that reports directly to CEO. Please help us make sense of it.”

Data Science 112

Data Science Machine Learning Advertising Modeling 112

The Unofficial Google Data Science Blog

JULY 11, 2017

If both variances are positive then the optimal estimator of $y_{t+1}$ winds up being "exponential smoothing," where past data are forgotten at an exponential rate determined by the ratio of the two variances. The data consist of the weekly initial claims for unemployment insurance in the US, as reported by the US Federal Reserve.

Forecasting 64

Forecasting Statistics Modeling Software 64

Domino Data Lab

MAY 8, 2019

Perhaps if machine learning were solely being used to optimize advertising or ecommerce, then Agile-ish notions could serve well enough. As the O’Reilly surveys and other recent reports have demonstrated, the state of “Product Management for AI” is still barely even evolved to a primordial soup stage.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!).

Metrics 90

Metrics B2B Analytics Measurement 90

Occam's Razor

JULY 26, 2010

We lovingly craft reports every day. My hope in this post is to share some simple tips with you that might make your reports and analysis speak to you a bit more. Look at your most important work / report / dashboard. We do reports / dashboards like this one all the time: Ok great. And so on and so forth. I need someone.

Metrics 96

Metrics Measurement Dashboards Reporting 96