O'Reilly on Data

APRIL 23, 2024

Instead of continuing to deploy their attention optimization algorithms for their users’ and suppliers’ benefit, the tech giants began to use them to favor themselves. The most-clicked sponsored products were 17% more expensive and 33% lower ranked according to Amazon’s own quality, price, and popularity optimizing algorithms.

Advertising 270

Advertising Cost-Benefit Marketing Risk 270

CIO Business Intelligence

FEBRUARY 26, 2024

This article was co-written by Chris Davis, Partner, Metis Strategy , and Kelley Dougherty, Associate, Metis Strategy To succeed as a large, global company, there is no choice but to harness the power of technology talent around the world.

Cost-Benefit 98

Cost-Benefit Measurement Modeling Strategy 98

O'Reilly on Data

SEPTEMBER 19, 2023

” Each step has been a twist on “what if we could write code to interact with a tamper-resistant ledger in real-time?” ” There’s as much Keras, TensorFlow, and Torch today as there was Hadoop back in 2010-2012. This technique simulates interactions in a complex system.

Machine Learning 247

Machine Learning Testing Modeling Cost-Benefit 247

Sisense

JUNE 9, 2021

It’s no surprise that rivals followed suit and that by 2010 analytics were widely used by top teams in leading international leagues. In training, wearable devices measure players’ workload, movement, and fatigue levels to manage their fitness and positioning and optimize their performance during play.

Analytics 98

Analytics Data-driven Internet of Things Measurement 98

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Create a distinct mobile website and mobile app measurement strategies.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

AUGUST 28, 2017

Why the scale at which we can (/have to) solve the problems is already well beyond the grasp of the fundamental strategy most companies follow: We have a bigger revenue opportunity, but we don’t know how to take advantage? The first eye-opening learning for me came from the Google Research team’s post on Learning from Large-Scale Interaction.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Occam's Razor

JUNE 11, 2014

Because you want to move your digital strategy beyond just sucking less, you can rock so much more to achieve the combination of being unique, creating delight in your customers and improving your bottom-line (profit). Here are the seven winning strategies… 1. What if the first interaction with your brand is digital?

Marketing 150

Marketing Strategy Sales IT 150