article thumbnail

Swiss energy services company uses machine learning to see the future

CIO Business Intelligence

Since 2010, IWB has been an independent company owned by the Canton of Basel-Stadt, supplying the region with electricity, heat, drinking water, and telecom and mobility solutions, as well as producing and selling renewable and CO2-neutral energy. The annual ceremony celebrates organizations incorporating SAP technologies to effect change.

article thumbnail

Rising Tide Rents and Robber Baron Rents

O'Reilly on Data

Instead of continuing to deploy their attention optimization algorithms for their users’ and suppliers’ benefit, the tech giants began to use them to favor themselves. The most-clicked sponsored products were 17% more expensive and 33% lower ranked according to Amazon’s own quality, price, and popularity optimizing algorithms.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

An Overview of Sales Analytics in Event Industry

BizAcuity

Sales Analytics began to emerge as the scientific approach to selling in 2010 with sales becoming less about certain methodology or personality and more of a number game. Some businesses in 2003 started using predictive analytics generating an average Return on Investment or ROI of 145% as per the study that was undertaken by IDC.

Sales 67
article thumbnail

Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Brand strength is not built by playing a "let's bid on just our brand terms" strategy, but by complementing that strategy with a super-smart organic and paid "let's capture all our brand and category terms" strategy. Brand strength is built over time using online and offline advertising.

article thumbnail

How to make the most of global talent opportunities

CIO Business Intelligence

This article was co-written by Chris Davis, Partner, Metis Strategy , and Kelley Dougherty, Associate, Metis Strategy To succeed as a large, global company, there is no choice but to harness the power of technology talent around the world. Communication should instead be optimized to provide the most time value for teams.

article thumbnail

SAP Industry Insights Podcast Highlights of 2021 with Host Tom Raftery

Timo Elliott

He also cited the Costco example of using analytics and machine learning to create algorithms to optimize bread production, again using cameras. I’ve been talking about them for a long time. I thought that was a lovely win-win opportunity using technology. Episode 42: The Future of Sustainable Shopping.

article thumbnail

Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? You are checking to see if: 1.

Metrics 90