Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Improve marketing effectiveness. Metric: A metric is a number.

Metrics 138

Metrics Key Performance Indicator KPI Business Objectives 138

CIO Business Intelligence

FEBRUARY 26, 2024

The global outsourcing trend of the 1990s and early 2000s addressed capacity restraints through low-cost labor markets, but the lack of ownership and the transaction-based working relationships meant organizations outsourced not just the work, but also the accountability.

Cost-Benefit 98

Cost-Benefit Measurement Modeling Strategy 98

Occam's Razor

FEBRUARY 25, 2014

There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. After all you spent so much time on collection, reporting and analysis. Yes, cost per click is metric. The metric CPC aside, we do present data like this all the time.

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Occam's Razor

JULY 26, 2010

We lovingly craft reports every day. My hope in this post is to share some simple tips with you that might make your reports and analysis speak to you a bit more. Look at your most important work / report / dashboard. PALM: People Against Lonely Metrics]. So why not your metrics? Or an actual outcome metric.

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

FEBRUARY 22, 2010

In May 2010 (!). For example, with Alexa , you can report on traffic statistics (such as rank and page views), upstream (where your traffic comes from) and downstream (where people go after visiting your site) statistics, and key-words driving traffic to a site. 9 points higher, now you deserve a bonus! 3: ISP (Network) Data.

Metrics 123

Metrics Advertising Reporting Software 123

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. I'm not an expert in the credit score reporting business. My favorite report is the Credit Report Card. Our work lacks purpose.

IT 138

IT Measurement Marketing Metrics 138

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. When it comes to proving which campaigns are better and which numbers to report to the management what will you do? In case of WebTrends replace those terms with Marketing Intelligence / Visitor Data Mart etc.

Analytics 118

Analytics Consulting Metrics Experimentation 118

datapine

APRIL 16, 2019

By implementing the right reporting tools and understanding how to analyze as well as to measure your data accurately, you will be able to make the kind of data driven decisions that will drive your business forward. Qualitative analysis focuses on data that isn’t defined by numbers or metrics such as interviews, videos, and anecdotes.

Data-driven 287

Data-driven Dashboards Visualization Cost-Benefit 287

O'Reilly on Data

JANUARY 25, 2021

In this report, we look at the data generated by the O’Reilly online learning platform to discern trends in the technology industry—trends technology leaders need to follow. Look at all the angst heating up social media when TIOBE or RedMonk releases their reports on language rankings. But what are “trends”? What about data science?

Machine Learning 363

Machine Learning Software Testing Technology 363

Jet Global

SEPTEMBER 1, 2023

On top of managing the staggering cost of inflation, turbulence in the global market, and The Great Resignation, organizations are grappling with skills shortages. According to insightsoftware and Hanover Research’s 2023 Finance Team Trends Report , the rate at which organizations expect to grow is down to 64%, compared to 73% in 2022.

Finance 52

Finance Reporting Cost-Benefit Operational Reporting 52