Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Surely you are not surprised that digital finally beats TV.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Improve marketing effectiveness. Metric: A metric is a number.

Metrics 138

Metrics Key Performance Indicator KPI Business Objectives 138

CIO Business Intelligence

FEBRUARY 26, 2024

The global outsourcing trend of the 1990s and early 2000s addressed capacity restraints through low-cost labor markets, but the lack of ownership and the transaction-based working relationships meant organizations outsourced not just the work, but also the accountability. The same logic can be applied to measuring company cultural efforts.

Cost-Benefit 94

Cost-Benefit Measurement Modeling Strategy 94

Domino Data Lab

DECEMBER 2, 2020

The Level Set Tree clustering algorithm was developed in 2010 by Chaudhuri and Dasgupta, two computer scientist at UC San Diego. In market segmentation, this could be useful in detecting an emerging market. I am using points in 2D space for simplicity, but these distance metrics can be generalized to higher-dimensional spaces.

Metrics 116

Metrics KDD Testing Machine Learning 116

Occam's Razor

FEBRUARY 25, 2014

Yes, cost per click is metric. The metric CPC aside, we do present data like this all the time. If you can, focus on a singular metric for each module/slide/element. As a Digital Marketing Evangelist, you can imagine I love the data. : ) I was not sure that I love the line graph. Don't rush. Give it some thought.

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Sisense

JUNE 9, 2021

It’s no surprise that rivals followed suit and that by 2010 analytics were widely used by top teams in leading international leagues. And also like their counterparts in the business world, coaches are relying on metrics to guide their decision-making.

Analytics 98

Analytics Data-driven Internet of Things Measurement 98

Occam's Razor

JULY 26, 2010

PALM: People Against Lonely Metrics]. So why not your metrics? This is the problem with lonely metrics. Why not find a BFF for your lonely metric and present something like this. I found a "you complete me" for my Visits metric, Bounce Rate. Or an actual outcome metric. 2: Join the PALM club.

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. How smart is their digital marketing strategy? What I try to probe, without talking to anyone at the company, is how savvy the company is in digital marketing.

IT 138

IT Measurement Marketing Metrics 138

Occam's Razor

FEBRUARY 22, 2010

In May 2010 (!). In all three cases, you can compare your performance to specific vertical markets (for example, retail, apparel, software, and so on), which is much more meaningful. Check the definitions of various metrics. Hybrid Data Bottom-line: I love customers, I love Task Completion Rate as a powerful metric, I love VOC.

Metrics 123

Metrics Advertising Reporting Software 123

Occam's Razor

JUNE 11, 2014

Ready to take this expansive journey to not just win at performance marketing and brand marketing? According to eMarketer in 2010 we spent 3:11 (hrs:min) on digital content consumption and 4:24 on TV in the US. B2C sites like Travelocity and Fry's have not cornered the market on this. Take any metric you want.

Marketing 150

Marketing Strategy Sales IT 150

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. In case of WebTrends replace those terms with Marketing Intelligence / Visitor Data Mart etc. Yet case studies in some sense reduced risk, even if they were simply over blown marketing fluff written by the vendor.

Analytics 118

Analytics Consulting Metrics Experimentation 118

CIO Business Intelligence

MARCH 26, 2024

Customer satisfaction levels have flatlined since 2010. Should reducing or eliminating customer rage become an IT metric? billion in market value in a single day after a Kylie Jenner tweet about unhappiness with the app’s new layout. Business IT Alignment, IT Leadership, IT Strategy, ROI and Metrics Think about it.

Key Performance Indicator 126

Key Performance Indicator Broadcasting Metrics Measurement 126

datapine

APRIL 16, 2019

While sometimes it’s okay to follow your instincts, the vast majority of your business-based decisions should be backed by metrics, facts, or figures related to your aims, goals, or initiatives that can ensure a stable backbone to your management reports and business operations. In most cases, this can prove detrimental to the business.

Data-driven 287

Data-driven Dashboards Visualization Cost-Benefit 287

O'Reilly on Data

JANUARY 25, 2021

Even small restaurants and farm markets were adding online ordering features to their websites. We don’t see that in our data, though there are certainly some metrics to say that artificial intelligence has stalled. When you dominate a market the way AWS dominates the cloud, there’s nowhere to go but down.

Machine Learning 363

Machine Learning Software Testing Technology 363

Jet Global

SEPTEMBER 1, 2023

On top of managing the staggering cost of inflation, turbulence in the global market, and The Great Resignation, organizations are grappling with skills shortages. In ​2021, just over 32,000 sat for the CPA exam, compared to ​nearly 50,000 ​CPA ​candidates​ in 2010 ​​. Ready to streamline your reports?

Finance 52

Finance Reporting Cost-Benefit Operational Reporting 52