Excellent Analytics Tips #20: Measuring Digital "Brand Strength"
Occam's Razor
MAY 14, 2012
Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I love using this tool to measure " unaided brand recall." Now you can answer those objections/scenarios.
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