Occam's Razor

JANUARY 20, 2010

How do you measure success of a online webinar? End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? Every measurement question should start by taking one step back and thinking of goals. Back to our story.

Metrics 90

Metrics B2B Analytics Measurement 90

Occam's Razor

JULY 26, 2010

If today you are a content site that is only focused on measuring content consumed try to go deeper to understanding CPA of the ads or Visitor Loyalty. PALM: People Against Lonely Metrics]. So why not your metrics? This is the problem with lonely metrics. Never ever never never never ever present any metric all by itself.

Metrics 96

Metrics Measurement Dashboards Reporting 96

Smart Data Collective

APRIL 5, 2019

For example, it hones in on metrics in social media like retweets, engagement rates, mention, and story completions. million in Series B in 2010, and was quickly acquired by Twitter for $40 million in 2011. Social media monitoring involves collecting data and is quantifiable. During this time, they raised $300,000 in seed funds, $3.5

Big Data 79

Big Data Interactive Data-driven Metrics 79

The Unofficial Google Data Science Blog

AUGUST 27, 2019

Of course, any mistakes by the reviewers would propagate to the accuracy of the metrics, and the metrics calculation should take into account human errors. If we could separate bad videos from good videos perfectly, we could simply calculate the metrics directly without sampling. The missing verdicts create two problems.

Metrics 98

Metrics Statistics Uncertainty Optimization 98

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. What content areas seem very expensive to create (hence more important to measure if they are adding any value!)? It is that simple. Good context.

IT 138

IT Measurement Marketing Metrics 138

Occam's Razor

JANUARY 6, 2010

Before all the excitement of the new year wears out, here are five simple things I would love for you to try so that your company will have a glorious truly data driven 2010! #1: No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. 1: Don't suck. Seems obvious. 2 Learn basic statistics.

Analytics 99

Analytics IT Statistics Metrics 99

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). our measurement strategies 2. success measures. Usually for free.

Analytics 118

Analytics Consulting Metrics Experimentation 118

CIO Business Intelligence

FEBRUARY 26, 2024

The early 2010’s practice of co-locating talent supercharged collaboration, but also limited organizations’ ability to scale with a workforce based in high-density, cost-prohibitive metros. Leaders should approach culture as an internal capability that needs to be actively maintained, measured, and nurtured from the top down.

Cost-Benefit 91

Cost-Benefit Measurement Modeling Strategy 91

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

With more features come more potential post hoc hypotheses about what is driving metrics of interest, and more opportunity for exploratory analysis. Looking at metrics of interest computed over subpopulations of large data sets, then trying to make sense of those differences, is an often recommended practice (even on this very blog).

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

JUNE 11, 2014

According to eMarketer in 2010 we spent 3:11 (hrs:min) on digital content consumption and 4:24 on TV in the US. I have an option to measure myself, or convert from international sizes. Take any metric you want. Pick any metric you want. Create joy-inducing mobile experiences. I choose 34 D. (As In case you were curious.)

Marketing 150

Marketing Strategy Sales IT 150

CIO Business Intelligence

MARCH 26, 2024

Customer satisfaction levels have flatlined since 2010. Should reducing or eliminating customer rage become an IT metric? Science is defined by many as the rigorous and systematic identification and measurement of phenomena. Does your organization measure customer experience? Think about it. How many even meet them?

Key Performance Indicator 121

Key Performance Indicator Broadcasting Metrics Measurement 121