Occam's Razor

JANUARY 20, 2010

How do you measure success of a online webinar? End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? Every measurement question should start by taking one step back and thinking of goals. Back to our story.

Metrics 90

Metrics B2B Analytics Measurement 90

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Why is it so hard to measure the value of Facebook? How can we do better? Let's go!

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

APRIL 25, 2011

Now switching to something a bit more near and dear to my heart, analytics "crimes against humanity" 8. " I'd postulated this rule in 2005, it is even more true in 2011. Web Analytics, 4Q, KissInsights, Insights for Search, AdPlanner, and all the other glorious free tools. The 10/90 rule. People matter.

Marketing 126

Marketing Measurement Metrics Testing 126

Domino Data Lab

AUGUST 6, 2021

It was first defined by the US Federal Reserve and Office of the Comptroller of the Currency ( SR 11-7 ) in April 2011. As concluded by McKinsey & Company, “The expanding scope of models and the increased use of models based on advanced analytics have amplified the strategic importance of model risk management.”.

Risk Management 64

Risk Management Risk Modeling Enterprise 64

Rita Sallam

AUGUST 28, 2022

We just completed our second of two live and in-person Analytics and BI Bake-Offs. The first one happened at our Data and Analytics Summit in London this past May. Last week, we ran the Analytics and BI Bake-off at the Data and Analytics Summit in Orlando with 5,500 of our closest D&A friends! LTI Lumin by Fosfor.

Analytics 52

Analytics Data Analytics Cost-Benefit Measurement 52

datapine

AUGUST 29, 2022

The saying “knowledge is power” has never been more relevant, thanks to the widespread commercial use of big data and data analytics. With that in mind, we have prepared a list of the top 19 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Domino Data Lab

APRIL 3, 2019

Not that I’m implying anything about current economic conditions vis-a-vis the timing of this report… #justsayin. Network security mushrooms with VPNs, IDS , gateways, various bump-in-the-wire solutions, SIMS tying all the anti-intrusion measures within the perimeter together, and so on. faster than overall IT spending. credit cards).

Data Governance 84

Data Governance Machine Learning Metadata Big Data 84

Peter James Thomas

AUGUST 12, 2018

This piece was prompted by both Olaf’s question and a recent article by my friend Neil Raden on his Silicon Angle blog, Performance management: Can you really manage what you measure? It is hard to account for such tweaking in measurement systems. Some relate to inherent issues with what is being measured. million and £0.5

Metrics 49

Metrics Statistics Data Quality Measurement 49

Occam's Razor

JUNE 28, 2011

Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Perhaps your client did not provide you with the all important Web Analytics Measurement Model. You: The person responsible for "providing data" / "analyzing metrics" / "reporting."

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

This post describes the analytical issues which arise in such a setting, and what the data scientist can do about them. Our challenges are no longer purely analytical in nature: questions of human psychology and organizational dynamics arise in addition to the mathematical challenges in statistical inference. What is to be done?

Experimentation 61

Experimentation Testing Statistics Metrics 61

AWS Big Data

APRIL 5, 2023

The company decided to use AWS to unify its business intelligence (BI) and reporting strategy for both internal organization-wide use cases and in-product embedded analytics targeted at its customers. The platform also provides analytics and insights to support successful information sharing and fuel continuous improvement.

Dashboards 52

Dashboards Reporting Cost-Benefit Visualization 52

Occam's Razor

NOVEMBER 2, 2015

In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. It covers, content, marketing and measurement.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167