Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI).

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

JANUARY 20, 2010

How do you measure success of a online webinar? End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? Every measurement question should start by taking one step back and thinking of goals. Back to our story.

Metrics 90

Metrics B2B Analytics Measurement 90

datapine

APRIL 15, 2020

When encouraging these BI best practices what we are really doing is advocating for agile business intelligence and analytics. In our opinion, both terms, agile BI and agile analytics, are interchangeable and mean the same. What Is Agile Analytics And BI? Agile Business Intelligence & Analytics Methodology.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

Smart Data Collective

APRIL 5, 2019

million in Series B in 2010, and was quickly acquired by Twitter for $40 million in 2011. Synthesio is a social listening tool that allows brands to measure the impact of online conversations against their business goals. During this time, they raised $300,000 in seed funds, $3.5

Big Data 79

Big Data Interactive Data-driven Metrics 79

The Unofficial Google Data Science Blog

JULY 18, 2023

E ven after we account for disagreement, human ratings may not measure exactly what we want to measure. It then goes on to show how a new framework called cross-replication reliability (xRR) implements these concepts and how several different analytical techniques implement this framework. That’s the focus of this blog post.

Measurement 52

Measurement Metrics Uncertainty Slice and Dice 52

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Why is it so hard to measure the value of Facebook? How can we do better? Let's go!

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

APRIL 25, 2011

Now switching to something a bit more near and dear to my heart, analytics "crimes against humanity" 8. " I'd postulated this rule in 2005, it is even more true in 2011. Web Analytics, 4Q, KissInsights, Insights for Search, AdPlanner, and all the other glorious free tools. The 10/90 rule. People matter.

Marketing 126

Marketing Measurement Metrics Testing 126

Domino Data Lab

AUGUST 6, 2021

It was first defined by the US Federal Reserve and Office of the Comptroller of the Currency ( SR 11-7 ) in April 2011. As concluded by McKinsey & Company, “The expanding scope of models and the increased use of models based on advanced analytics have amplified the strategic importance of model risk management.”.

Risk Management 64

Risk Management Risk Modeling Enterprise 64

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Rita Sallam

AUGUST 28, 2022

We just completed our second of two live and in-person Analytics and BI Bake-Offs. The first one happened at our Data and Analytics Summit in London this past May. Last week, we ran the Analytics and BI Bake-off at the Data and Analytics Summit in Orlando with 5,500 of our closest D&A friends!

Analytics 52

Analytics Data Analytics Cost-Benefit Measurement 52

datapine

AUGUST 29, 2022

The saying “knowledge is power” has never been more relevant, thanks to the widespread commercial use of big data and data analytics. With that in mind, we have prepared a list of the top 19 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Peter James Thomas

AUGUST 12, 2018

This piece was prompted by both Olaf’s question and a recent article by my friend Neil Raden on his Silicon Angle blog, Performance management: Can you really manage what you measure? It is hard to account for such tweaking in measurement systems. Some relate to inherent issues with what is being measured.

Metrics 49

Metrics Statistics Data Quality Measurement 49

Domino Data Lab

APRIL 3, 2019

Network security mushrooms with VPNs, IDS , gateways, various bump-in-the-wire solutions, SIMS tying all the anti-intrusion measures within the perimeter together, and so on. Fun fact: in 2011 Google bought remnants of what had previously been Motorola. credit cards). Data is on the move. Does machine learning change priorities?

Data Governance 84

Data Governance Machine Learning Metadata Big Data 84

Domino Data Lab

OCTOBER 9, 2019

As Domino seeks to support the acceleration of data science work, including core tasks, Domino reached out to Addison-Wesley Professional (AWP) Pearson for the appropriate permissions to except “Clustering” from the book, R for Everyone: Advanced Analytics and Graphics, Second Edition. Chapter Introduction: Clustering. . >

Statistics 100

Statistics Machine Learning Metrics Measurement 100

Occam's Razor

JUNE 28, 2011

Perhaps your client did not provide you with the all important Web Analytics Measurement Model. I mean the metrics contained in 99% of web analytics reports: Visits, Page Views, or Time on Site. Let us not make them the center of our web analytics existence. Even with all that, I think the problem is you.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Domino Data Lab

SEPTEMBER 25, 2019

We see it when working with log data, financial data, transactional data, and when measuring anything in a real engineering system. For an illustration, we will make use of the World Bank API to download gross domestic product (GDP) for a number of countries from 1960 through 2011. Time series data is commonly encountered.

Forecasting 87

Forecasting Modeling Statistics Optimization 87

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

This post describes the analytical issues which arise in such a setting, and what the data scientist can do about them. Our challenges are no longer purely analytical in nature: questions of human psychology and organizational dynamics arise in addition to the mathematical challenges in statistical inference. What is to be done?

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

NOVEMBER 2, 2015

In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. It covers, content, marketing and measurement.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

AWS Big Data

APRIL 5, 2023

The company decided to use AWS to unify its business intelligence (BI) and reporting strategy for both internal organization-wide use cases and in-product embedded analytics targeted at its customers. The platform also provides analytics and insights to support successful information sharing and fuel continuous improvement.

Dashboards 52

Dashboards Reporting Cost-Benefit Visualization 52