Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Metrics 90

Metrics B2B Analytics Measurement 90

Occam's Razor

MAY 14, 2012

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. Step 3: Click Search.

Measurement 128

Measurement Analytics Advertising Marketing 128

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Peter James Thomas

AUGUST 12, 2018

Pertinence and fidelity of metrics developed from Data. Metrics are seldom reliant on just one data element, but are often rather combinations. There are often compromises to be made in defining metrics. Again see Using BI to drive improvements in data quality for further details. Some of these are based on the data available.

Metrics 49

Metrics Statistics Data Quality Measurement 49

Occam's Razor

FEBRUARY 22, 2010

Competitive intelligence, the "what else", is one of the core tenets of Web Analytics 2.0. Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? The software collects all the panel’s browsing behavior and reports it to the company running the panel. In May 2010 (!).

Metrics 123

Metrics Advertising Reporting Software 123

Occam's Razor

APRIL 25, 2011

Now switching to something a bit more near and dear to my heart, analytics "crimes against humanity" 8. " I'd postulated this rule in 2005, it is even more true in 2011. Web Analytics, 4Q, KissInsights, Insights for Search, AdPlanner, and all the other glorious free tools. The 10/90 rule. People matter.

Marketing 126

Marketing Measurement Metrics Testing 126

Domino Data Lab

MARCH 3, 2019

We had big surprises at several turns and have subsequently published a series of reports. Let’s look through some of the insights gained from those reports. Seriously, this entire article merely skims the surface of those reports. Evolving Data Infrastructure: Tools and Best Practices for Advanced Analytics and AI (Jan 2019).

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

Occam's Razor

NOVEMBER 2, 2015

Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome). It can be a brand metric, say Likelihood to Recommend. Business Leaders.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

This post describes the analytical issues which arise in such a setting, and what the data scientist can do about them. With more features come more potential post hoc hypotheses about what is driving metrics of interest, and more opportunity for exploratory analysis. And for good reason!

Experimentation 61

Experimentation Testing Statistics Metrics 61

Smart Data Collective

JUNE 6, 2021

The use of big data analytics is, therefore, worth considering—as well as the services that have come from this concept, such as Google BigQuery. Before diving into whether or not Google BigQuery is the future of big data analytics, it’s vital to firstly understand what “big data analytics” actually means. What is big data?

Big Data 132

Big Data Data Analytics Analytics Cost-Benefit 132