The Unofficial Google Data Science Blog

APRIL 17, 2017

by ERIC TASSONE, FARZAN ROHANI We were part of a team of data scientists in Search Infrastructure at Google that took on the task of developing robust and automatic large-scale time series forecasting for our organization. So it should come as no surprise that Google has compiled and forecast time series for a long time.

Forecasting 83

Forecasting Modeling Statistics Uncertainty 83

Occam's Razor

FEBRUARY 22, 2010

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? It is simply magnificent what you can do with freely available data on the web about your direct competitors, your industry segment and indeed how people behave on search engines and other websites. In May 2010 (!).

Metrics 123

Metrics Advertising Reporting Software 123

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

Implicitly, there was a prior belief about some interesting causal mechanism or an underlying hypothesis motivating the collection of the data. As computing and storage have made data collection cheaper and easier, we now gather data without this underlying motivation. Be skeptical, intellectually honest.

Experimentation 61

Experimentation Testing Statistics Metrics 61