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The Growing Importance Of Data Collection For Customer Service

Smart Data Collective

Big data is crucial for any organization that wants to attract and retain customers. A study by McKinsey Global Institute found that data-driven companies are 400% more likely to retain customers and 2,200% more likely to acquire new ones. Big data is making them more reliable. Big data is putting those misconceptions to rest.

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. Online, offline or nonline.

Metrics 156
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Our quest for robust time series forecasting at scale

The Unofficial Google Data Science Blog

Our team of data scientists and software engineers in Search Infrastructure was already engaged in a particular type of forecasting. They can arise from data collection errors or other unlikely-to-repeat causes such as an outage somewhere on the Internet. Journal of personality and social psychology 107.2 2014): 276. [7]

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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? It is simply magnificent what you can do with freely available data on the web about your direct competitors, your industry segment and indeed how people behave on search engines and other websites. 6: Self-reported Data.

Metrics 123
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Themes and Conferences per Pacoid, Episode 7

Domino Data Lab

Then, when we received 11,400 responses, the next step became obvious to a duo of data scientists on the receiving end of that data collection. Over the past six months, Ben Lorica and I have conducted three surveys about “ABC” (AI, Big Data, Cloud) adoption in enterprise.

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Is Google BigQuery The Future Of Big Data Analytics?

Smart Data Collective

If your company deals with hundreds or thousands of customers, optimal productivity, budgeting and customer satisfaction should be at the top of your priority list. Achieving your company’s target goals can, however, be difficult if you’re unable to access all the relevant and useful data your business has. What is Google BigQuery?

Big Data 132
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Unintentional data

The Unofficial Google Data Science Blog

Implicitly, there was a prior belief about some interesting causal mechanism or an underlying hypothesis motivating the collection of the data. As computing and storage have made data collection cheaper and easier, we now gather data without this underlying motivation. Be skeptical, intellectually honest.