Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. It is a lovely emotional video (really was!).

Advertising 165

Advertising ROI Metrics Marketing 165

datapine

APRIL 15, 2020

The term “agile” was originally conceived in 2011 as a software development methodology. 17 software developers met to discuss lightweight development methods and subsequently produced the following manifesto : Manifesto for Agile Software Development: Individuals and interactions over processes and tools.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

Occam's Razor

NOVEMBER 2, 2015

Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. "So what if no one interacted with your Twitter feed, at least they saw it!" It can be a brand metric, say Likelihood to Recommend. (You'll see examples below.).

B2B 167

B2B Metrics Testing Recreation/Entertainment 167