Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. But maybe the issue is that you (and the Marketers and Leaders. Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. This post is to solve that problem.

Marketing 126

Marketing Measurement Metrics Testing 126

datapine

APRIL 15, 2020

In essence, these processes are divided into smaller sections but have the same goal: to help companies, small businesses and large enterprises alike, adapt quickly to business goals and ever-changing market circumstances. The term “agile” was originally conceived in 2011 as a software development methodology.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. Second, since October 2011 searches made by users who are logged into their Google account you are going "not provided" and the keyword. " The words typed by the users.

Reporting 127

Reporting Analytics Metrics Advertising 127