Occam's Razor
SEPTEMBER 24, 2012
This audience is immensely attractive to Brands and Marketers around the world. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). Gets more Likes. It was huge.
CIO Business Intelligence
MARCH 1, 2023
Our focus is to grow that business, both in terms of gaining market share, as well as expanding our profits and margins. Ever since we started the company back in 2011, when I was CIO, we’ve been using data to improve our operations. Our executive chairman, Brad Jacobs, hired me back when he founded the company in 2011.
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Occam's Razor
APRIL 25, 2011
and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. But maybe the issue is that you (and the Marketers and Leaders. Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. This post is to solve that problem.
Sisense
JULY 1, 2021
In a world of rapid technological change, digital tools for marketers are having a moment. Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics.
Occam's Razor
JUNE 4, 2012
These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. Second, since October 2011 searches made by users who are logged into their Google account you are going "not provided" and the keyword. " The words typed by the users.
Sisense
NOVEMBER 26, 2019
Truly innovative companies are finding ways to embed insights into their products, increasing stickiness and user adoption and creating a new revenue stream, as well as a market differentiator. Drive ROI from your data — wherever it is. But that’s just the beginning of how data can transform your business and help you succeed.
datapine
APRIL 15, 2020
In essence, these processes are divided into smaller sections but have the same goal: to help companies, small businesses and large enterprises alike, adapt quickly to business goals and ever-changing market circumstances. The term “agile” was originally conceived in 2011 as a software development methodology.
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