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How to Optimize Marketing and Sales Operations

Jedox

The description of the sales funnel is often used: individual stages of the sales process enable the measurement of key figures from the first contact to the conclusion with a signed contract or product purchased. Maximizing business value through improved collaboration is key to long-term optimization of marketing and sales operations.

Sales 94
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Rising Tide Rents and Robber Baron Rents

O'Reilly on Data

Instead of continuing to deploy their attention optimization algorithms for their users’ and suppliers’ benefit, the tech giants began to use them to favor themselves. From 2000 to 2011, the percentage of US adults using the internet had grown from about 60% to nearly 80%. But over time, something went very wrong.

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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I believe it is one of the best possible ways to measure what humanity is thinking, and telling us via the queries they run on Google.

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Running Code and Failing Models

DataRobot

Their code attempted to create a validation test set based on a prediction point of November 1, 2011. The code below might at first look like it separates data before and after November 1, 2011, but there’s a subtle mistake that includes future dates. Log loss is a measure of error for a model. See the source for this graphic.).

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What is ITIL? Your guide to the IT Infrastructure Library

CIO Business Intelligence

In 2011, another update — dubbed ITIL 2011 — was published under the Cabinet Office. The five volumes remained, and ITIL 2007 and ITIL 2011 remained similar. ITIL v3 was released in 2011, under the Cabinet Office, bringing updates to the 2007 version published under OGC.

IT 105
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. Measure and decide what to do.

Metrics 156
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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.