2011 Measurement Metrics Optimization 
Jedox
JUNE 24, 2021
The description of the sales funnel is often used: individual stages of the sales process enable the measurement of key figures from the first contact to the conclusion with a signed contract or product purchased. Maximizing business value through improved collaboration is key to long-term optimization of marketing and sales operations.
O'Reilly on Data
APRIL 23, 2024
Instead of continuing to deploy their attention optimization algorithms for their users’ and suppliers’ benefit, the tech giants began to use them to favor themselves. From 2000 to 2011, the percentage of US adults using the internet had grown from about 60% to nearly 80%. But over time, something went very wrong.
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Occam's Razor
APRIL 8, 2013
To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.
Occam's Razor
SEPTEMBER 24, 2012
A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. How can we do better?
DataRobot
FEBRUARY 10, 2021
Their code attempted to create a validation test set based on a prediction point of November 1, 2011. The code below might at first look like it separates data before and after November 1, 2011, but there’s a subtle mistake that includes future dates. and Google benchmarks for this model use the accuracy metric. The fast.ai
Occam's Razor
MAY 14, 2012
Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I love using this tool to measure " unaided brand recall." Amazon is an interesting example. Five Caveats!
O'Reilly on Data
MAY 11, 2020
It predates recommendation engines, social media, engagement metrics, and the recent explosion of AI, but not by much. The Entertainment” is not the result of algorithms, business incentives and product managers optimizing for engagement metrics. YOUTUBE, CONSPIRACY, AND OPTIMIZATION.
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