Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. Gets more Likes. It was huge.

Advertising 165

Advertising ROI Metrics Marketing 165

CIO Business Intelligence

MAY 16, 2022

In 2011, another update — dubbed ITIL 2011 — was published under the Cabinet Office. The five volumes remained, and ITIL 2007 and ITIL 2011 remained similar. This path focuses on how technology directs business strategy and how IT plays into that. But to use ITIL internally, organizations do not need a license.

IT 105

IT Cost-Benefit ROI Risk 105

datapine

APRIL 15, 2020

When it comes to implementing and managing a successful BI strategy we have always proclaimed: start small, use the right BI tools , and involve your team. The term “agile” was originally conceived in 2011 as a software development methodology. You want an organization-wide buy-in of your business intelligence strategy.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. Your SEO strategy is buying links, expired domains, et. " I'd postulated this rule in 2005, it is even more true in 2011. Doing anything on the web without a Web Analytics Measurement Model.

Marketing 126

Marketing Measurement Metrics Testing 126

Occam's Razor

JUNE 4, 2012

One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. Second, since October 2011 searches made by users who are logged into their Google account you are going "not provided" and the keyword. Criminal behavior.

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

NOVEMBER 2, 2015

" The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. if yes, what should your content (and marketing) strategy be. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. Big mistake. They should.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167