The Unofficial Google Data Science Blog

JULY 18, 2023

Once we’ve answered that, we will then define and use metrics to understand the quality of human-labeled data, along with a measurement framework that we call Cross-replication Reliability or xRR. We will follow the example of Janson and Olsson , and start from this generalized definition of the metric, which they call iota.

Measurement 52

Measurement Metrics Uncertainty Slice and Dice 52

Smart Data Collective

APRIL 2, 2019

According to Forbes in 2011, the idea of the Data Lake was already gaining traction as companies started to consider the idea of moving their data from off-site repositories to cloud-accessible online storage , a reality that was further cemented by the cheap availability of cloud storage. The Thrust for Data Lake Creation.

Data Lake 84

Data Lake Big Data OLAP Testing 84

datapine

AUGUST 29, 2022

And with that understanding, you’ll be able to tap into the potential of data analysis to create strategic advantages, exploit your metrics to shape them into stunning business dashboards , and identify new opportunities or at least participate in the process. Microsoft, Alibaba, Taobao, WebMD, Spotify, Yelp” according to Marz himself.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Occam's Razor

APRIL 25, 2011

The issues of course include people and jaded mental models and bureaucracy and a lack of time and the missing desire to be great and org structures, and bosses. " I'd postulated this rule in 2005, it is even more true in 2011. Doing anything on the web without a Web Analytics Measurement Model. Yet there they are.

Marketing 126

Marketing Measurement Metrics Testing 126

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

With more features come more potential post hoc hypotheses about what is driving metrics of interest, and more opportunity for exploratory analysis. Yet when we use these tools to explore data and look for anomalies or interesting features, we are implicitly formulating and testing hypotheses after we have observed the outcomes.

Experimentation 61

Experimentation Testing Statistics Metrics 61

The Unofficial Google Data Science Blog

MAY 31, 2016

Similarly, we could test the effectiveness of a search ad compared to showing only organic search results. This means it is possible to specify exactly in which geos an ad campaign will be served – and to observe the ad spend and the response metric at the geo level. They are non-overlapping geo-targetable regions.

Advertising 42

Advertising Testing Sales Statistics 42

Domino Data Lab

MARCH 3, 2019

What’s been the impact of using ML models on culture and organization? Who builds their models? What metrics are used to evaluate success? We also used maturity , in other words how long had an enterprise organization been deploying ML models in production? Plus blatant overuse of intertextual parataxis. Or something.

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. I've gone through the five stages in the Kubler-Ross model. Bonus: For more on next steps and attribution modeling please see: Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models. ]. want to protect user privacy.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Occam's Razor

FEBRUARY 22, 2010

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? The panel methodology is based on the traditional television data capture model. Check the definitions of various metrics. Hybrid Data Bottom-line: I love customers, I love Task Completion Rate as a powerful metric, I love VOC.

Metrics 123

Metrics Advertising Reporting Software 123