2011 Metrics ROI Strategy 
Occam's Razor
SEPTEMBER 24, 2012
A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. It is a lovely emotional video (really was!).
CIO Business Intelligence
MAY 16, 2022
In 2011, another update — dubbed ITIL 2011 — was published under the Cabinet Office. The five volumes remained, and ITIL 2007 and ITIL 2011 remained similar. This path focuses on how technology directs business strategy and how IT plays into that. How does ITIL reduce costs?
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CIO Business Intelligence
MARCH 1, 2023
We will continue the customer-centric strategy that we put in place when I took over the business nearly a year ago. Ever since we started the company back in 2011, when I was CIO, we’ve been using data to improve our operations. Our executive chairman, Brad Jacobs, hired me back when he founded the company in 2011.
datapine
APRIL 15, 2020
When it comes to implementing and managing a successful BI strategy we have always proclaimed: start small, use the right BI tools , and involve your team. The term “agile” was originally conceived in 2011 as a software development methodology. You want an organization-wide buy-in of your business intelligence strategy.
Occam's Razor
NOVEMBER 2, 2015
" The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. if yes, what should your content (and marketing) strategy be. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value.
Occam's Razor
APRIL 25, 2011
and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. Your SEO strategy is buying links, expired domains, et. " I'd postulated this rule in 2005, it is even more true in 2011. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views.
Occam's Razor
JUNE 4, 2012
One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. Never create a custom report without Acquisition, Behavior, Outcome metrics. Be insanely relevant (pick the critical few metrics ). Criminal behavior.
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