Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. It is a lovely emotional video (really was!).

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

APRIL 25, 2011

" I'd postulated this rule in 2005, it is even more true in 2011. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. Use metrics that matter: Loyalty, Recency , Net Profit, Conversation Rate, Message Amplification , Brand Evangelist Index , Customer Lifetime Value and so on and so forth.

Marketing 126

Marketing Measurement Metrics Testing 126

datapine

APRIL 15, 2020

It’s necessary to say that these processes are recurrent and require continuous evolution of reports, online data visualization , dashboards, and new functionalities to adapt current processes and develop new ones. The term “agile” was originally conceived in 2011 as a software development methodology.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

Domino Data Lab

MARCH 3, 2019

What metrics are used to evaluate success? While image data has been the stalwart for deep learning use cases since the proverbial “ AlexNet moment ” in 2011-2012, and a renaissance in NLP over the past 2-3 years has accelerated emphasis on text use cases, we note that structured data is at the top of the list in enterprise.

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49