Remove 2011 Remove Metrics Remove Statistics Remove Testing
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. It is possible to get good test and control groups (type of population, existing brand awareness, market penetration, competitive structures) for our experiments. Metrics are a problem.

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Automating Model Risk Compliance: Model Validation

DataRobot Blog

When the FRB’s guidance was first introduced in 2011, modelers often employed traditional regression -based models for their business needs. This may be accomplished through a wide variety of tests, to develop a deeper introspection into how the model behaves.

Risk 52
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Measuring Validity and Reliability of Human Ratings

The Unofficial Google Data Science Blog

Once we’ve answered that, we will then define and use metrics to understand the quality of human-labeled data, along with a measurement framework that we call Cross-replication Reliability or xRR. We will follow the example of Janson and Olsson , and start from this generalized definition of the metric, which they call iota.

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Estimating causal effects using geo experiments

The Unofficial Google Data Science Blog

Similarly, we could test the effectiveness of a search ad compared to showing only organic search results. This means it is possible to specify exactly in which geos an ad campaign will be served – and to observe the ad spend and the response metric at the geo level. They are non-overlapping geo-targetable regions.

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Unlock The Power of Your Data With These 19 Big Data & Data Analytics Books

datapine

And with that understanding, you’ll be able to tap into the potential of data analysis to create strategic advantages, exploit your metrics to shape them into stunning business dashboards , and identify new opportunities or at least participate in the process. Microsoft, Alibaba, Taobao, WebMD, Spotify, Yelp” according to Marz himself.

Big Data 263
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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? For example, with Alexa , you can report on traffic statistics (such as rank and page views), upstream (where your traffic comes from) and downstream (where people go after visiting your site) statistics, and key-words driving traffic to a site.

Metrics 123