The Unofficial Google Data Science Blog

OCTOBER 7, 2015

A/B testing is used widely in information technology companies to guide product development and improvements. For questions as disparate as website design and UI, prediction algorithms, or user flows within apps, live traffic tests help developers understand what works well for users and the business, and what doesn’t.

Modeling 61

Modeling Experimentation Knowledge Discovery Testing 61

Occam's Razor

APRIL 25, 2011

This latter category contains things that are so obviously sub-optimal that no one should be doing them any more. Sophisticated Search Engine Optimization is mandatory in our world of Bing / Yandex / Baidu / Google. " I'd postulated this rule in 2005, it is even more true in 2011. Yet there they are. The 10/90 rule.

Marketing 126

Marketing Measurement Metrics Testing 126

Occam's Razor

SEPTEMBER 24, 2012

So to imply the ROI in Step 4 is sub-optimal. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. It is possible to get good test and control groups (type of population, existing brand awareness, market penetration, competitive structures) for our experiments.

Advertising 165

Advertising ROI Metrics Marketing 165

IBM Big Data Hub

MARCH 25, 2022

We founded MemSQL (the original name of SingleStore) in 2011. Around 2011, we worked with a hot gaming company with a real-time analytics use case to understand what their users were doing in the moment to optimize the gaming experience by monitoring how users interacted with the game. I built databases my whole career.

Data-driven 75

Data-driven Data Warehouse Data Processing Marketing 75

Occam's Razor

SEPTEMBER 13, 2016

If you are curious, here is a April 2011 post: The Difference Between Web Reporting And Web Analysis. Take this as an example… How do you know that this is a profoundly sub-optimal collection of choices to provide? If these 50 pass the sniff test, send the survey. But, that's as close as it gets. Look for them!

Modeling 127

Modeling Reporting Strategy Consulting 127

Domino Data Lab

MARCH 3, 2019

I’m here mostly to provide McLuhan quotes and test the patience of our copy editors with hella Californian colloquialisms. Even so, it’s likely that reproducibility and hyperparameter optimization are problems which tend to show up after the earlier issues have been resolved and when there are larger, more complex ML projects underway.

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

Occam's Razor

FEBRUARY 22, 2010

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? The secret to making optimal use of CI data lies in one single realization: You must ensure you understand how the data you are analyzing is collected. The Optimal Competitive Analysis Process. In May 2010 (!). use to your benefit.

Metrics 123

Metrics Advertising Reporting Software 123

Domino Data Lab

AUGUST 22, 2019

Note: A test set of 19,500 such analogies was developed by Tomas Mikolov and his colleagues in their 2013 word2vec paper. This test set is available at download.tensorflow.org/data/questions-words.txt.]. Relative to extrinsic evaluations, intrinsic tests are quick. Note that the final test word in Table 11.2—ma’am—is

Deep Learning 111

Deep Learning Modeling Metrics Testing 111

Domino Data Lab

JULY 9, 2019

A “data scientist” might build a multistage processing pipeline in Python, design a hypothesis test, perform a regression analysis over data samples with R, design and implement an algorithm in Hadoop, or communicate the results of our analyses to other members of the organization in a clear and concise fashion.

Data Science 112

Data Science Machine Learning Advertising Modeling 112

Smart Data Collective

JUNE 6, 2021

If your company deals with hundreds or thousands of customers, optimal productivity, budgeting and customer satisfaction should be at the top of your priority list. It was released in 2011 and praised for its serverless architecture that enables highly scalable and fast-provided structured query language (SQL) analytics.

Big Data 132

Big Data Data Analytics Analytics Cost-Benefit 132

O'Reilly on Data

MAY 21, 2019

Consider deep learning, a specific form of machine learning that resurfaced in 2011/2012 due to record-setting models in speech and computer vision. A catalog or a database that lists models, including when they were tested, trained, and deployed. Use ML to unlock new data types—e.g., images, audio, video.

Machine Learning 238

Machine Learning Technology Deep Learning Data Science 238

Domino Data Lab

SEPTEMBER 25, 2019

For an illustration, we will make use of the World Bank API to download gross domestic product (GDP) for a number of countries from 1960 through 2011. Fortunately, the forecast package has a number of functions to make working with time series data easier, including determining the optimal number of diffs. > library(forecast).

Forecasting 87

Forecasting Modeling Statistics Optimization 87

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

Yet when we use these tools to explore data and look for anomalies or interesting features, we are implicitly formulating and testing hypotheses after we have observed the outcomes. We must correct for multiple hypothesis tests. In addition to the issues above, does the conclusion pass the smell test?

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

NOVEMBER 2, 2015

Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It is pronounced the more test. It is an acronym for a test I often use in my consulting engagements. It stands for: Money off Roof test.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

CIO Business Intelligence

JUNE 1, 2023

Here are a few outcomes from HPC’s groundbreaking capabilities: HPC modeling and simulation help engineers test jet engines without destroying a single $10-40 million jet engine. For one company, Cloud for HPC reduced deployment time by 95% in designing and testing new engineering pumps, drill heads, and regulators. Intelligent.

ROI 111

ROI Cost-Benefit Machine Learning Testing 111

AWS Big Data

APRIL 5, 2023

We went through user research, development, and beta tests in a span of 6 months, which was a fast turnaround and a big win for us,” says Minnaert. Showpad also continues to expand the in-product reporting while continuing to optimize performance for the best customer experience.

Dashboards 52

Dashboards Reporting Cost-Benefit Visualization 52