Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. It is a lovely emotional video (really was!).

Advertising 165

Advertising ROI Metrics Marketing 165

datapine

APRIL 15, 2020

Your Chance: Want to test an agile business intelligence solution? It’s necessary to say that these processes are recurrent and require continuous evolution of reports, online data visualization , dashboards, and new functionalities to adapt current processes and develop new ones. Without further ado, let’s begin.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

Occam's Razor

APRIL 25, 2011

" I'd postulated this rule in 2005, it is even more true in 2011. Making website iterations based on executive opinions, but not site testing. via Jordan Silton] "With testing you can prove if Executives are right or not, and maybe, just maybe figure out WHY. The 10/90 rule. People matter.

Marketing 126

Marketing Measurement Metrics Testing 126

Domino Data Lab

MARCH 3, 2019

I’m here mostly to provide McLuhan quotes and test the patience of our copy editors with hella Californian colloquialisms. Note how model visualization is bubbling up to the top, which has implications for model interpretability, cyber threats, etc. Seriously, Ben gets credit for foresight on how to organize those surveys.

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49