Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. It is a lovely emotional video (really was!).

Advertising 165

Advertising ROI Metrics Marketing 165

CIO Business Intelligence

NOVEMBER 7, 2022

Panorama Consulting Solutions, which regularly surveys businesses on the outcomes of their ERP projects, shows in its 2022 report that 81% of projects met ROI expectations a year or more after go-live. The two began working together on a transition away from Lidl’s creaky in-house inventory system since 2011. What happened?

Manufacturing 128

Manufacturing Cost-Benefit Sales Consulting 128

datapine

APRIL 15, 2020

Your Chance: Want to test an agile business intelligence solution? The term “agile” was originally conceived in 2011 as a software development methodology. Business intelligence is moving away from the traditional engineering model: analysis, design, construction, testing, and implementation. Finalize testing.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

Occam's Razor

APRIL 25, 2011

" I'd postulated this rule in 2005, it is even more true in 2011. Making website iterations based on executive opinions, but not site testing. via Jordan Silton] "With testing you can prove if Executives are right or not, and maybe, just maybe figure out WHY. The 10/90 rule. People matter.

Marketing 126

Marketing Measurement Metrics Testing 126

Domino Data Lab

MARCH 3, 2019

I’m here mostly to provide McLuhan quotes and test the patience of our copy editors with hella Californian colloquialisms. The leaders have learned how to create ROI from ML—now they’re competitive and doubling down on their AI bets. This contrast provides a good basis for drawing distinctions between the leaders and the laggards.

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

Occam's Razor

NOVEMBER 2, 2015

Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It is pronounced the more test. It is an acronym for a test I often use in my consulting engagements. It stands for: Money off Roof test.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

CIO Business Intelligence

JUNE 1, 2023

The ROI of HPC-driven innovations HPC provides value to most organizations, regardless of industry. A Hyperion study 1 estimates the return on investment (ROI) of HPC to be $44 of profit for every dollar of investment in HPC. “To Beyond its ROI, HPC is revolutionary for scientists and engineers. million,” shares Hyperion. “To

ROI 89

ROI Cost-Benefit Machine Learning Testing 89