The Unofficial Google Data Science Blog

APRIL 23, 2024

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Experiments, Parameters and Models At Youtube, the relationships between system parameters and metrics often seem simple — straight-line models sometimes fit our data well.

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

O'Reilly on Data

APRIL 23, 2024

Instead of continuing to deploy their attention optimization algorithms for their users’ and suppliers’ benefit, the tech giants began to use them to favor themselves. The most-clicked sponsored products were 17% more expensive and 33% lower ranked according to Amazon’s own quality, price, and popularity optimizing algorithms.

Advertising 270

Advertising Cost-Benefit Marketing Risk 270

CIO Business Intelligence

MAY 16, 2022

ITIL 4 contains seven guiding principles that were adopted from the most recent ITIL Practitioner Exam, which covers organizational change management, communication, and measurement and metrics. Since 2013, ITIL has been owned by Axelos — a joint venture between the Cabinet Office and Capita. How does ITIL reduce costs?

IT 105

IT Cost-Benefit ROI Risk 105

Occam's Razor

JANUARY 2, 2013

It will be the same in 2013. On top of the graph click on Select A Metric and choose Goal Conversion Rate. It has unique built in drill-downs, customized metrics that give you the ability to deeply analyze mobile data by devices, search behavior and content content consumption (click on each tab). Very handy. I hear you.

Strategy 159

Strategy Analytics Reporting Metrics 159

Occam's Razor

APRIL 15, 2019

A decade ago, data people delivered a lot less bad news because so little could be measured with any degree of confidence. In 2019, we can measure the crap out of so much. Bubble Kings most commonly reside in organizations where there is little to no accountability (or misplaced accountability, ex: celebration of vanity metrics).

Measurement 79

Measurement Strategy Data Processing Uncertainty 79

Occam's Razor

JANUARY 31, 2017

There is only one simple message above, and just two metrics that matter. It also forces a lot less think than might be optimal. Everything seems sub-optimal. Yes, text can be optimized. It can be any of the numerous brand metrics avilable to us. It should have just focused on those two. Interesting trend.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). One that reflects the customer expectations of 2013. During this stage you should also invest a lot in Search Engine Optimization. Business results suffer. Beat Motrin.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165