The Unofficial Google Data Science Blog

APRIL 23, 2024

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Experiments, Parameters and Models At Youtube, the relationships between system parameters and metrics often seem simple — straight-line models sometimes fit our data well.

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

Occam's Razor

APRIL 4, 2016

A 2014 AOL report and an online survey with n=600. Your first skepticism flag should be: The title of the article says IQ, do PISA scores measure IQ? Information: You are a report creator, you fix code in emergencies. The Best Ecommerce Experience In The World, Formulate Your Life, The Very Best Metric: Email Marketing.

Marketing 93

Marketing Strategy Analytics Reporting 93

Occam's Razor

MARCH 10, 2015

Universal Analytics: T3: Measurement Protocol! No standard reports you can just go grab once you update your site code to analytics.js. Because you can do anything with the platform's features, how does one show specific reports/possibilities? Measurement Protocol – all your data are belong to us! They are: 1.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

datapine

FEBRUARY 23, 2023

The metrics are different and useful independently, but together, they tell a compelling story. In the example above, the story isn’t about the total number of customers aged 15-25, but that 22% of the customers were 15-25 in the first quarter of 2014 (and 26% in Q4). The numbers we are working with are relative only to our total.

Visualization 177

Visualization Dashboards Sales Measurement 177

datapine

MAY 2, 2019

Data-driven storytelling is a powerful force as it takes stats and metrics and puts them into context through a narrative that everyone inside or outside of the organization can understand. In our example above, we are showing Sales by Payment Method for all of 2014. They display relationships in how data changes over a period of time.

Visualization 173

Visualization Dashboards Sales KPI 173

Domino Data Lab

FEBRUARY 4, 2019

The ability to measure results (risk-reducing evidence). To outline that caveat, I count four main points in the article describing necessary conditions which a successful organization must put into practice: Position data science as its own entity—make it its own department, reporting to the CEO.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. 6) Smart and faster reporting. Consumers have grown more and more immune to ads that aren’t targeted directly at them. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Smarten

MARCH 5, 2023

Rather than having to create a complex query, users can ask, ‘who won the Giant Slalom Downhill Alpine ski competition at the 2014 Olympics?’ That’s why data scientists, IT and business analysts spend so much time in training, so they can understand how to create queries, program an analytics approach and produce reports.

Analytics 52

Analytics Interactive Data-driven Data Science 52

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 155

Metrics Reporting IT Advertising 155

Alation

NOVEMBER 9, 2021

81 percent of respondents consider data to be an asset and 50% report data has improved decision making. This growing data culture gap, caused by the intangible mindsets, behaviors, and processes your organization has in place, can seem, as the report says, like a “brick wall” threatening your data strategy. What is Data Culture?

Data-driven 52

Data-driven Cost-Benefit Reporting Data Governance 52

Occam's Razor

NOVEMBER 2, 2015

Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. It is not that hard.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167