Hurwitz & Associates

FEBRUARY 20, 2018

In terms of market reach, the Alexa for Business announcement is the most significant. That is changing as Amazon expands its services into significant enterprise markets. Despite offerings its own EC2 Container Service, Amazon began supporting Kurbernetes last August based on growing market momentum. Building on Kurbernetes.

IT 56

IT Machine Learning Experimentation Enterprise 56

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Media-Mix Modeling/Experimentation. If you are in a feature phone majority market, and that market has most of the monetizable behavior, please invest in unique tracking there. Amazing, right? You have many choices.

Metrics 141

Metrics Reporting Analytics Marketing 141

O'Reilly on Data

MARCH 23, 2023

All of these models are based on a technology called Transformers , which was invented by Google Research and Google Brain in 2017. It’s commonly believed that the more parameters, the better; that’s at least a good story for marketing to tell. That’s either the most or the least important question to ask.

IT 262

IT Modeling Testing Risk 262

Occam's Razor

FEBRUARY 28, 2017

Throw in Machine Learning and I weep at how many glorious sales, marketing, deep relationships initiatives are impossible because companies have not solved identity. These Marketers write articles and give conference keynotes that obsess about “viewable above-the-fold ads.” You, I’m talking about you!). It is not easy. winning #not.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Cloudera

APRIL 9, 2019

of application workloads were still on-premises in enterprise data centers; by the end of 2017, less than half (47.2%) were on-premises. For example, if you want to optimize for agility and experimentation, you probably will be better off doing so with an ephemeral public cloud infrastructure. Enterprises are moving to the cloud.

Strategy 54

Strategy Experimentation Business Objectives Metadata 54

O'Reilly on Data

DECEMBER 9, 2019

As the number of experimental trials N approaches infinity, the probability of E equals M/N. Where R is the realized return of a stock, F is the return on a risk-free asset such as a US treasury bill, M is the realized return of a market portfolio such as the S&P 500, ? or systematic risk exposure to the overall market.

Statistics 27

Statistics Uncertainty Risk Marketing 27

Smarten

MAY 11, 2017

Advanced Data Discovery ensures data democratization by enabling users to drastically reduce the time and cost of analysis and experimentation. Gartner analysts have recently predicted the future of Advanced Analytics and the business intelligence market.

Experimentation 49

Experimentation Visualization Business Intelligence Predictive Analytics 49

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. None focusses on digital marketing or analytics.

Marketing 136

Marketing Analytics Machine Learning Strategy 136