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Bringing an AI Product to Market

O'Reilly on Data

In this article, we turn our attention to the process itself: how do you bring a product to market? Without clarity in metrics, it’s impossible to do meaningful experimentation. Experimentation should show you how your customers use your site, and whether a recommendation engine would help the business. Identifying the problem.

Marketing 362
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Survey: Marketers embrace AI at expense of metaverse investments

CIO Business Intelligence

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. Always Provide Value.

B2B 107
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A Data Scientist Explains: When Does Machine Learning Work Well in Financial Markets?

DataRobot Blog

Peek into our conversation to learn when machine learning does—and doesn’t—work well in financial markets use cases. TRACE, Asian bond market reporting, ECNs’ trade history) as well as a clear set of more liquid assets which can be used as predictors (e.g., more liquid credits, bond futures, swaps markets, etc.).

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AI Has an Uber Problem

O'Reilly on Data

It is a dark pattern, a map to suboptimal outcomes rather than the true path to competition, innovation and the creation of robust companies and markets. To the extent that entrepreneurial funding is more concentrated in the hands of a few, private finance can drive markets independent of consumer preferences and supply dynamics.

Marketing 154
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The new CIO mandate: Selling AI to employees

CIO Business Intelligence

That’s because employees have decidedly mixed feelings about AI coming to their workplaces, according to the recent survey by IT solutions integrator Insight , even as many enterprises are already adopting or experimenting with AI and as AI-enabled phones begin hitting the market. They need to have a culture of experimentation.”

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AI poised to replace entry-level positions at large financial institutions

CIO Business Intelligence

Right now most organizations tend to be in the experimental phases of using the technology to supplement employee tasks, but that is likely to change, and quickly, experts say.