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Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Corinium

Fractal’s recommendation is to take an incremental, test and learn approach to analytics to fully demonstrate the program value before making larger capital investments. It is also important to have a strong test and learn culture to encourage rapid experimentation. Therefore, understanding customers for cross and up-sell is paramount.

Insurance 250
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Predicting Movie Profitability and Risk at the Pre-production Phase

Insight

In 2019, Netflix alone released 371 new TV shows and movies. I held out 20% of this as a test set and used the remainder for training and validation. Building Models to Predict Movie Profitability Here I use profitability as the metric of success for a film and define profitability as the return on investment (ROI).

Risk 67
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The $400 billion opportunity for AI in customer service

CIO Business Intelligence

Take AVA, the AI-infused customer support bot that AirAsia introduced in 2019. Further, they can use generative AI to test an existing chatbot by simulating user inputs with prompts from a human tester, with different levels of granularity. Not all AI-powered customer service chatbots are created equal—or created well.

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5 Ingenious Big Data Strategies To Skyrocket Email Marketing Conversions

Smart Data Collective

The ROI of email marketing is exceptional already. However, email marketing can still provide a high ROI when you use the right strategies and implement them properly. Consider implementing these advanced email marketing strategies with big data so that you can increase conversion rates in 2019. HTML versus Plain Text.

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USPTO takes human-first approach to AI innovation

CIO Business Intelligence

The USPTO also made use of other public information resources such as Golden , a free ‘Wiki-style’ AI/ML-driven platform launched in 2019 that scours the Web to match topics with relevant and available data, pulling it together into a stream of information.

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The Top 20 Data Visualization Books That Should Be On Your Bookshelf

datapine

A BI strategy that leverages data visualization will provide an ROI of $13.01 Your Chance: Want to test a powerful data visualization software? Originally published in 2016, it has a second edition that was published in 2019 that includes a rewritten chapter on qualitative data as well as 9 new chart types and shortcuts on Excel.

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12 famous ERP disasters, dustups and disappointments

CIO Business Intelligence

Panorama Consulting Solutions, which regularly surveys businesses on the outcomes of their ERP projects, shows in its 2022 report that 81% of projects met ROI expectations a year or more after go-live. By March 2019, things were slipping. s purposes. Finally, after the project was abandoned, Worth & Co.