Smart Data Collective

DECEMBER 18, 2023

Data analytics is undoubtedly the future of the marketing profession. billion on marketing analytics in 2021 and that figure is likely to reach $14.3 Big data technology has led to tremendous changes in the marketing realm in recent years. Businesses spent $3.9 billion by 2031.

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Data-driven Big Data Marketing Analytics Marketing 93

Smart Data Collective

SEPTEMBER 17, 2023

Big data technology has disrupted the marketing profession in countless ways. Therefore, it should be no surprise that the marketing analytics market size is projected to double from $3.2 billion in 2021 to $6.4 We have talked extensively about the benefits of data analytics in SEO.

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Data mining Cost-Benefit Marketing Big Data 106

Smart Data Collective

MARCH 28, 2022

Modern businesses that neglect to invest in big data are at a tremendous disadvantage in an evolving global economy. Smart companies realize that data mining serves many important purposes that cannot be overlooked. One of the most important benefits of data mining is gaining knowledge about customers.

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Data mining Customer Analytics Marketing Advertising 97

Smart Data Collective

OCTOBER 5, 2021

The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. One of the most important benefits of analytics in marketing is with PPC marketing. More companies are using analytics to expand the reach of their PPC campaigns and improve their ROI.

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Analytics Marketing ROI Testing 119

Andrew White

JANUARY 11, 2021

It was titled, The Gartner 2021 Leadership Vision for Data & Analytics Leaders. This was for the Chief Data Officer, or head of data and analytics. It is meant to be a desk-reference for that role for 2021. The fill report is here: Leadership Vision for 2021: Data and Analytics.

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Data Analytics Analytics Data-driven Finance 52

Sisense

JUNE 15, 2021

Marketing can be one of the most data-driven departments in a company, regardless of industry. That being said, not every marketing org is making the best use of the data at its disposal. Marketing orgs that embrace this new paradigm will see their efforts bear fruit and their companies flourish.

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Analytics Data-driven Key Performance Indicator Marketing 52