Smart Data Collective

DECEMBER 18, 2023

Data analytics is undoubtedly the future of the marketing profession. billion on marketing analytics in 2021 and that figure is likely to reach $14.3 Big data technology has led to tremendous changes in the marketing realm in recent years. Businesses spent $3.9 billion by 2031.

Data-driven 94

Data-driven Big Data Marketing Analytics Marketing 94

Smart Data Collective

APRIL 2, 2021

There are a lot of ways to use big data for an ecommerce business model. It can be particularly useful to use big data to figure out which white label products to get behind. Data Analytics Shows Best White Label Products for Ecommerce in 2021. Big data has made it easier to spot them. Source: Statista.

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Big Data Marketing Sales Data mining 79

Smart Data Collective

SEPTEMBER 17, 2023

Therefore, it should be no surprise that the marketing analytics market size is projected to double from $3.2 billion in 2021 to $6.4 We have talked extensively about the benefits of data analytics in SEO. Many of these SEO resellers use data analytics to offer the highest quality service to their customers.

Data mining 107

Data mining Cost-Benefit Marketing Big Data 107

Smart Data Collective

MARCH 28, 2022

Smart companies realize that data mining serves many important purposes that cannot be overlooked. The portion of companies with data-driven decision-making models increased from 14% to 34% between 2014 and 2021, as more companies recognize its importance. How do you know if your company is fully tapping into potential markets?

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Data mining Customer Analytics Marketing Advertising 98

Smart Data Collective

OCTOBER 5, 2021

One of the most important benefits of analytics in marketing is with PPC marketing. More companies are using analytics to expand the reach of their PPC campaigns and improve their ROI. PPC marketing would be infeasible in 2021 without analytics. Below, we explore 5 key ways you can guarantee success.

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Analytics Marketing ROI Testing 120

Andrew White

JANUARY 11, 2021

It was titled, The Gartner 2021 Leadership Vision for Data & Analytics Leaders. This was for the Chief Data Officer, or head of data and analytics. It is meant to be a desk-reference for that role for 2021. The fill report is here: Leadership Vision for 2021: Data and Analytics.

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Data Analytics Analytics Data-driven Finance 52

Sisense

JUNE 15, 2021

Marketing can be one of the most data-driven departments in a company, regardless of industry. That being said, not every marketing org is making the best use of the data at its disposal. Ashley is passionate about data, analytics, AI, and machine learning.

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Analytics Data-driven Marketing Key Performance Indicator 52