CIO Business Intelligence

APRIL 19, 2022

million in 2021. That’s the route that I think CIOs need to take,” says Will Markow, vice president of applied research for talent at EMSI Burning Glass, a labor market analytics firm. million in 2020 to 51.1 And you should think about your freelance/contractor strategy as part of a holistic talent strategy.

IT 98

IT Cost-Benefit Strategy Consulting 98

Smart Data Collective

MARCH 28, 2022

The portion of companies with data-driven decision-making models increased from 14% to 34% between 2014 and 2021, as more companies recognize its importance. Smart companies realize that data mining serves many important purposes that cannot be overlooked. One of the most important benefits of data mining is gaining knowledge about customers.

Data mining 100

Data mining Customer Analytics Marketing Advertising 100

CIO Business Intelligence

DECEMBER 30, 2022

So when James Whitebread joined in June 2021, he could’ve been forgiven for wondering what kind of future lay ahead. Whitebread says that Vimeo’s VOD service offered support across multiple platforms, but with limited customisations and fewer controls over marketing, analytics and customer features.

Broadcasting 69

Broadcasting Digital Transformation Technology Marketing 69

Sisense

JUNE 22, 2021

The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. According to a survey by eMarketer, cross-device attribution (42%) and accurate measurement (36%) are some of the biggest challenges for digital media professionals in 2021. But reality shows us that we have moving targets.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Smart Data Collective

OCTOBER 5, 2021

One of the most important benefits of analytics in marketing is with PPC marketing. More companies are using analytics to expand the reach of their PPC campaigns and improve their ROI. PPC marketing would be infeasible in 2021 without analytics.

Analytics 121

Analytics Marketing ROI Testing 121

Cloudera

AUGUST 27, 2021

It has also integrated a customer experience (CX) rating into campaign operations along with marketing analytics. And its business units, especially marketing, are seeing the benefits of automation in their campaign operations and there are other plans in the pipeline. .

B2B 87

B2B Digital Transformation Cost-Benefit Big Data 87

Andrew White

JANUARY 11, 2021

It was titled, The Gartner 2021 Leadership Vision for Data & Analytics Leaders. This was for the Chief Data Officer, or head of data and analytics. It is meant to be a desk-reference for that role for 2021. The fill report is here: Leadership Vision for 2021: Data and Analytics. Sorry if I did.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Sisense

JUNE 15, 2021

Marketing can be one of the most data-driven departments in a company, regardless of industry. That being said, not every marketing org is making the best use of the data at its disposal.

Analytics 52

Analytics Data-driven Key Performance Indicator Marketing 52