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A Year After: Has Blockchain Changed Advertising by 2022?

Smart Data Collective

Now that we’ve marched into 2022 it’s time to recollect those talks, inspect the current market and finally understand if blockchain really brings some changes into ad tech and martech scene. The landscape of blockchain-driven solutions: from 2018 to 2022. With this, blockchain is featured among the top martech trends in 2022.

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What your CFO really needs in periods of economic uncertainty

CIO Business Intelligence

The pressure is on to navigate economic uncertainty. Build multiple budget scenarios with increasing levels of cost reduction to illustrate the plays you could run in response to various market conditions. In a soft market, initiatives that buoy margins will have the most staying power. Discuss the risky ones.

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AWS growth slows further by persistent macroeconomic uncertainty

CIO Business Intelligence

billion in Q4 2022, this growth rate is slower compared to the 27.5% Cloud computing industry faces the heat Microsoft and Google, which compete with AWS for cloud computing market share, have reported similar reduction in customer spending, impacting growth in their respective cloud businesses.

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Regulatory uncertainty overshadows gen AI despite pace of adoption

CIO Business Intelligence

It’s no surprise, then, that according to a June KPMG survey, uncertainty about the regulatory environment was the top barrier to implementing gen AI. So here are some of the strategies organizations are using to deploy gen AI in the face of regulatory uncertainty. But there’s one low-risk use case where gen AI is allowed, he says.

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Global managed services to grow in 2024 as enterprise IT spending rises

CIO Business Intelligence

The global market for managed services will rise in 2024 due to organizations’ IT spending surge and larger investments in managed services deals involving AI and cloud computing, according to market intelligence firm IDC. The region (Western Europe) maintained strong growth despite various economic and geopolitical uncertainties.

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IT spending projected to grow despite economic headwinds

CIO Business Intelligence

Plummeting sales of printers and PCs and a growing inflation crisis aside, IT spending will remain strong through 2022, rising 3% year-over-year to a total of $4.5 The current levels of volatility seen in both inflation and currency exchange rates is not expected to deter CIOs’ investment plans for 2022.”.

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VMware customers take wait-and-see approach amid Broadcom changes

CIO Business Intelligence

When tech giant Broadcom acquired virtualization market leader VMware last October, it restructured licensing terms, laid off thousands of employees, and terminated partner agreements with resellers and service providers. Major market share One reason customers may be sticking around is because of VMware’s position in the market.

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