Smart Data Collective

AUGUST 31, 2020

At Smart Data Collective, we have talked extensively about the benefits of big data in digital marketing. We have focused a lot on using data analytics for SEO. However, there are a lot of other benefits of using big data in marketing. Big data developments have heightened these benefits.

Data-driven 85

Data-driven Marketing Big Data Broadcasting 85

IBM Big Data Hub

SEPTEMBER 6, 2023

AI marketing is the process of using AI capabilities like data collection, data-driven analysis, natural language processing (NLP) and machine learning (ML) to deliver customer insights and automate critical marketing decisions. What is AI marketing?

Marketing 84

Marketing Technology Advertising ROI 84

Smart Data Collective

APRIL 9, 2020

This information is later provided, sold, and monopolized by corporations who are looking to make targeted advertising campaigns, collect user data, and much more. While this might be harmless in a way, not everyone is so calm about giving out their data. And not all data collection consists of mere browsing data.

Advertising 97

Advertising Data Collection Optimization Marketing 97

BizAcuity

MARCH 1, 2019

At the backend, based on the data collected, data is stored in data lakes. Such data is collected from hundreds, thousands and millions of users. Then AI/ML algorithms are run on this collected data. IoT produces a treasure trove of big data.

IoT 56

IoT Internet of Things Big Data Data-driven 56

datapine

AUGUST 29, 2022

The saying “knowledge is power” has never been more relevant, thanks to the widespread commercial use of big data and data analytics. The rate at which data is generated has increased exponentially in recent years. Essential Big Data And Data Analytics Insights. million searches per day and 1.2

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Smart Data Collective

OCTOBER 4, 2023

Big data is more important for businesses than ever. Unfortunately, many are struggling to use data effectively. One study found that only 30% of companies have a well-articulated data strategy. Another survey showed only 13% of companies are meeting their data strategies’ goals.

Data-driven 94

Data-driven Advertising Data Collection Data Strategy 94

Occam's Razor

OCTOBER 14, 2014

[See step four in the process for creating your Digital Marketing and Measurement Model.]. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time period. Just skip the we can give you data and benchmarks on performance bits.

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

APRIL 13, 2015

But, I'm a big believer in optimizing data access to be at the right time as defined by your decision-making/action-taking speeds inside your company. See rule #4, and video: A Big Data Imperative: Driving Big Action ] If your company can take real-time action, then real-time data becomes right-time data.

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

AWS Big Data

MARCH 26, 2024

In this post, we discuss how you can use purpose-built AWS services to create an end-to-end data strategy for C360 to unify and govern customer data that address these challenges. We recommend building your data strategy around five pillars of C360, as shown in the following figure.

Data Strategy 70

Data Strategy Strategy Data Warehouse Prescriptive Analytics 70

Occam's Razor

JANUARY 31, 2017

Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the insights identified to transform organizations. In the quest for that last important bit, I am insanely obsessive about 1. simplification and 2. pressing the right emotional buttons.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Domino Data Lab

MAY 8, 2019

The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. Instead, consider a “full stack” tracing from the point of data collection all the way out through inference. measure the subjects’ ability to trust the models’ results. . – back to the structure of the dataset.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

DECEMBER 12, 2016

I was asked a few weeks back: " What companies should we proactively help with analytics, for free, so that they can make smarter data-influenced decisions ?" You got me, I am ignoring all the data layer and custom stuff! Digital Marketing & Measurement Model. " That lead to this post. All that is great.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

MAY 27, 2015

Programmatic advertising is all the rage. Google's Adwords is perhaps the simplest example of programmatic advertising. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). Our advertising will rain down massive revenues! !" Does Yahoo!

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

SEPTEMBER 15, 2014

A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

AUGUST 13, 2012

Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. What's not possible to measure. We all have smart phones, laptops, tablets and soon Smart TVs – but most of our measurements are usually done in Cookies that are device/browser specific.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

MAY 19, 2014

There is unlimited amount of data thrown off our digital existences. (Or Or to use sexy term du jour , we have big data!). Why not just measure Profit?" " That is right, we will measure it. That will lead to a broader obsession by the digital team, almost always leading to big wins.

Metrics 159

Metrics Key Performance Indicator Analytics Marketing 159

Domino Data Lab

JUNE 23, 2019

This was all enabled and accelerated by an earlier wave of big data technologies ushered in by Google’s MapReduce paper and the open source project Hadoop. These measurement-obsessed companies have an advantage when it comes to AI. The biggest time sink is often around data collection, labeling and cleaning.

Management 110

Management Machine Learning Experimentation Metrics 110

datapine

DECEMBER 28, 2021

Get our free checklist on ensuring data collection and analysis integrity! Misleading statistics refers to the misuse of numerical data either intentionally or by error. Misuse of statistics often happens in advertisements, politics, news, media, and others. 3) Misleading statistics in advertising.

Statistics 363

Statistics Advertising Visualization Data mining 363

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Small data. Here's why… Real-time data is very expensive. It is expensive from a systems/platforms/data processing/data reporting perspective. Focus on that, and you'll get big 5.

Marketing 166

Marketing Metrics Advertising Measurement 166

Smart Data Collective

MARCH 30, 2020

While it’s understandable that people are concerned about companies like Google or Facebook, one should not overlook the data that is being gathered by their ISP. And, in most cases, they have the right to sell your information to advertisers. Some ISPs are allowing their customers to opt out of this form of data collection.

Advertising 83

Advertising Data Collection Measurement IT 83