Smart Data Collective

AUGUST 7, 2019

The main goal of a customer data platform is to make sense of all customer information, create a unified profile and allow marketers to work with the results efficiently. With the role of marketers in mind, a CDP can not only analyze data but also provide additional functionalities such as business intelligence and reporting.

Data Analytics 100

Data Analytics Analytics Big Data Data Lake 100

Smarten

NOVEMBER 26, 2023

The Benefits of Business Intelligence (BI) As the Business Intelligence solution market evolves, it may be difficult for an organization to know when to invest in these tools, and which tools are best for enterprise and user needs. In this article, we will discuss the benefits of implementing BI tools within your organization.

Business Intelligence 40

Business Intelligence Data-driven Reporting Advertising 40

FineReport

MARCH 24, 2024

They collaborate with cross-functional teams to meet organizational objectives and work across diverse sectors, including business intelligence, finance, marketing, and consulting. Excel: Widely used for preliminary data analysis and modeling, featuring advanced business analytics options.

Statistics 52

Statistics Data mining Visualization Reporting 52

datapine

APRIL 14, 2022

From targeted advertising, education, and already mentioned massive industries (healthcare, manufacturing, or banking), to real-life scenarios, in guest service or entertainment. Using this data, they could develop market-specific prices and discounts. Download our free summary outlining the best big data examples! Discover 10.

Big Data 244

Big Data Recreation/Entertainment Analytics Data-driven 244

Cloudera

APRIL 27, 2021

If the network data team is sharing the data, great; but does the marketing team charged with upsell understand the network data? Analytics or ML algorithms can be applied to all data, all while maintaining strict enterprise data security, governance and control across all environments. Can they interpret what they’re seeing?

Recreation/Entertainment 67

Recreation/Entertainment Advertising IoT Predictive Modeling 67

Smart Data Collective

OCTOBER 31, 2021

Detailed market analytics will make this a lot easier. The business will certainly not be able to cover the niche completely, so you need to decide which segment will be a priority. Perhaps you will provide expert advice when the client chooses a product, offers lower prices, and promotions. Price segment for goods.

Analytics 109

Analytics Data mining Analytics Technologies Sales 109

Smart Data Collective

FEBRUARY 4, 2021

With increasing uncertainty and evolving consumer demand, running a business seems like an enormous challenge. While some owners are leveraging AI-enabled systems to predict demand, others try to increase their market share. At one point in time, every company needs additional capital to keep the business running.

Data Analytics 141

Data Analytics Analytics Cost-Benefit Big Data 141

Smarten

JUNE 29, 2018

How is the Paired Sample T Test Beneficial to Business Analysis? Marketing – Have sales increased following a particular campaign? Business Problem: A grocery store sales manager wants to know whether daily sales have increased after an advertising campaign. Here the dependent variable would be ‘Daily sales’.

Business Analysis 40

Business Analysis Testing Statistics Advertising 40

Smarten

JUNE 21, 2018

Because the results are smoothed, and the user can select the best option for the TYPE of data to be analyzed, the enterprise can avoid assigning too much weight or importance to older data that may no longer be as valid because of changing buying behaviors, market competition or other factors. 2) Double Exponential Smoothing Use Case.

Forecasting 40

Forecasting Enterprise IT Predictive Modeling 40

datapine

MARCH 25, 2022

We already saw earlier this year the benefits of Business Intelligence and Business Analytics. In an article tackling BI and Business Analytics, Better Buys asked seven different BI pros what their thoughts were on the difference between business intelligence and analytics. Confused yet?

Business Intelligence 264

Business Intelligence Analytics Statistics Dashboards 264

CIO Business Intelligence

MARCH 22, 2022

Roopesh Pujari has been promoted to CTO at marketing and advertising firm Publicis Groupe India. Chauhan has built world class technological products for financial services, capital markets, insurance, manufacturing, healthcare, e-commerce, retail, and technology sectors. Publicis Groupe India names Roopesh Pujari as CTO.

Internet Publishing and Broadcasting 98

Internet Publishing and Broadcasting Digital Transformation Insurance Recreation/Entertainment 98

datapine

AUGUST 29, 2022

This process often comes with challenges related to scalability, consistency, reliability, efficiency, and maintainability, not to mention dealing with the number of software and technologies available in the market. Product/market fit is THE most important factor to get right. Stein Kretsinger, founding executive, Advertising.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Cloudera

NOVEMBER 2, 2020

real-time customer event data alongside CRM data; network sensor data alongside marketing campaign management data). The factors driving this trend are part technical, part business, and part cultural. An AdTech company in the US provides processing, payment, and analytics services for digital advertisers.

Data Warehouse 94

Data Warehouse Optimization Dashboards Interactive 94

Occam's Razor

MARCH 10, 2015

But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. Business analysis. This is as much as marketing problem as anything else.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Business intelligence and analytics allow users to know their businesses on a deeper level. 3) Drive Performance And Revenue.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214